- By Brand Desk
- Mon, 07 Aug 2023 05:20 PM (IST)
- Source:JND
FASHION brands Matsya and Basanti Kapde Aur Koffee, owned by parent company RARO House of Fashion Pvt Ltd recently hit new milestones. Under visionary founder Utkarsh Ahuja, Basanti Kapde Aur Koffee's B2B reach expanded to 700 stores in India and almost 100 retailers abroad. Along with that, the online store has spread its horizons in 35 different countries and the brand's first flagship store will soon be opening in Jaipur, Rajasthan. On the other hand, Matsya's first studio was inaugurated by Tara Sutaria in South Ex, Delhi in a grand event. Moreover, the revenues for both brands have gone up by 60 per cent.
Utkarsh Ahuja's vision with Matsya was to create a luxury Indian brand that not only spreads its wings in India but also across the globe. Whereas, with Basanti Kapde Aur Koffee the intent was to tap the premium fast fashion market with a specialized indo-western wear brand that gives out unmatched Indian wear retail experience. Both the brands carry the ultimate vision of providing the highest quality and gorgeous Indian clothing items to customers. Owing to this, a lot of new flagship stores in multiple key cities have already been locked for launch in the fiscal year 2023-2024.
While sharing his views about the brands, the Founder Utkarsh Ahuja expressed, "Well, the vision I had with both the brands was similar yet very different. I always intended to showcase royalty in its most minimalistic form, evolving with the urban life that reflects simplicity beyond imagination. Thus, both brands have established themselves as luxury-couture Indian and Indo-western brands respectively. The customer's love has always been the best motivation for us and to give that back to them, we wish to keep providing the best clothes they can find. Matsya and Basanti Kapde Aur Koffee will be established across various cities in India and abroad in the upcoming time."
The future prospects for both brands are to expand the brand's horizons. For Basanti Kapde Aur Koffee, Utkarsh Ahuja plans to do a larger pan-India retail rollout with a combination of both self-owned stores and a franchise model. The team will work on the mission to create a 'Premium Fast Fashion' model and evolve the retail experience of Indian ethnic wear. The vision also involves the creation of a 1,000 Crore revenue brand by 2027-28 with benchmark profitably and the creation of Landmark retail experience centres in all metropolitan cities while also having a retail presence in at least five countries by 2030. Whereas for Matsya, Utkarsh and the team are working on a larger flagship store and a more extravagant couture line.
(Note - This article is written by Brand Desk.)