- By Brand Desk
- Thu, 18 Sep 2025 04:20 PM (IST)
- Source:JND
Organic farming has gradually emerged as one of the most effective solutions to protect the environment. Not only this, but organic farming is also helping overcome economic and healthcare challenges that the world is facing right now. Talking about India, people have now started to care about how their food is being sourced. That being said, organic foods are most preferred, which is only possible because of the revival of organic farming in the country.
Sustainable living is gaining traction, with people slowly adopting it. While this is purely a personal choice, influence plays an important role. Patanjali Ayurved, a brand that is recognised for its natural and holistic approach, is one of the influences behind making sustainability a revolution in India. In this article, we will understand how Patanjali’s organic movement is shaping the future of Indian farming with the information taken from a research published on Researchgate by the Patanjali Research Institute.
Reviving Traditional Wisdom in Modern Farming
Our Indian agriculture was deeply rooted in organic farming. Our ancestors used to use only compost and natural fertilisers in farming. Over time, due to growing demand and cost reduction, farmers started using pesticides and chemical fertilisers to increase their yield and gain profits. While this helped in boosting the crop production, it brought soil degradation, water pollution and loss of biodiversity along. In order to revive traditional wisdom while keeping modern farming intact, here are some practices that Patanjali does as mentioned in the research:
- They run agricultural training programmes and awareness campaigns on organic farming.
- They plan and execute support initiatives for farmers.
- They encourage cultivators to return to organic farming methods.
Supporting Farmers with Resources and Education
One of the major roadblocks in adopting organic farming is the lack of information and awareness. Farmers have this misconception that organic farming is expensive and would cut down their profits. Patanjali ensures that farmers are well-informed about natural farming practices. As per the research published in Researchgate, Patanjali’s organic movement helps the farmers transition from conventional farming to organic farming.
- They are provided with practical guidance and technical knowledge on the pros and cons of different farming practices.
- Patanjali provides farmers with organic farming essentials such as natural manure, seeds and bio-pesticides.
- The company organises training sessions and workshops on a regular basis across the country to promote organic farming.
- Farmers are educated about soil health, crop rotation, water conservation, and integrated pest management.
- Patanjali helps farmers get the best prices for their products to motivate them to continue natural farming.
Besides, the company has also helped in employment generation in rural areas. With the growing organic cultivation programme, a lot of people have got employment, which is highly likely to reduce migration of rural people to urban areas for work.
Environmental Benefits of Organic Farming
At the heart of Patanjali’s organic drive is its positive impact on the environment. By limiting the use of chemical fertilizers and pesticides, we are not only saving our health and well-being but also the environment. Natural farming helps in the preservation of soil quality, reduces water pollution and conserves biodiversity.
Additionally, organic farming improves soil health by maintaining its natural structure and increasing its water retention capacity, making crops more resilient to droughts and climate change. Research suggests that Patanjali’s organic movement aligns with India’s long-term goal of creating a sustainable agricultural system that can withstand environmental challenges while ensuring food security.
A Model for the Future of Indian Farming
Patanjali’s organic movement has shown how sustainable agriculture and economic growth are directly linked. By adopting organic farming, we are not only preserving the environment but also securing our future for a greener India. We must come together and take the initiative to take this organic movement to every nook and corner of the country. Summing up, Patanjali’s organic movement is far more than a corporate initiative. It is a step towards reimagining the future of Indian farming.
(Note: This article is written by the Brand Desk)