• Source:JND
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Paytm has launched Gold Coins, a first-of-its-kind initiative where users can earn gold coins on every payment, which can then be converted into digital gold, the company said in a regulatory filing on Thursday (September 25). Announced ahead of the festive season, this program lets users collect gold coins on all transactions, including Scan and Pay, online purchases, money transfers, recharges, and bill payments.

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Paytm Gold Coins: What Does It Include 

1. Transactions including Scan & Pay, online purchases, money transfers, recharges, bill payments, and recurring payments are eligible.

2. Payments made via UPI, debit cards, credit cards, and net banking qualify.

3. Credit card and RuPay credit card payments on UPI earn double gold coins.

Paytm Gold Coins: Amount Users Can Earn 

1. Users earn gold coins worth 1 percent of the transaction value.

2. To earn 100 gold coins, a user needs to spend Rs 10,000.

3. To redeem 1,500 coins, a user would need to spend Rs 1.5 lakh.

4. This translates to an effective cashback of 0.01 percent, or Rs 15 worth of gold on spends of Rs 1.5 lakh.

The company stated that the initiative arrives ahead of the festive season, a time when gold demand typically rises in India. Paytm emphasized that the feature enables users to steadily accumulate digital gold and convert GST-driven savings into long-term assets.

Paytm Added New Features In App

Paytm recently added new app features, including reminders for recurring expenses, monthly spend summaries, personalized UPI IDs, downloadable UPI statements, and consolidated views of UPI-linked bank accounts.

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The company said the launch aligns with broader government initiatives such as Atmanirbhar Bharat and GST reforms, aimed at simplifying compliance and supporting household and business savings.