• Source:PTI
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IPO:  RK Swamy Ltd, an integrated marketing services company, will launch a public offering on March 4. According to the Red Herring Prospectus (RHP), the initial public offering will end on March 6 and the bidding for anchor investors will on March 1 for a day.

The company's proposed IPO is a combination of 173 crore fresh shares and an offer for sale of 87 lakh equity shares, according to Red Herring Prospectus (DRHP). Srinivasan K Swamy, Narasimhan Krishnaswamy, and Evanston Pioneer Fund are among the investors offering offers for sale.

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Funds raised through the latest issue will be used to set up a digital video content production studio, new customer experience centres and computer-assisted telephone interview centres and for general corporate purposes.

A chunk of the fund will be utilised for IT infrastructure development of RK Swamy Limited and its subsidiaries Hansa Research and Hansa Customer Equities. RK Swamy Limited is India's largest Integrated marketing service provider, which offers a single window solution for creative, media, data analytics and market research services.

In fiscal 2023, RK Swamy, one of India's leading advertising agencies, executed 818 creative campaigns on behalf of clients across various media, handled 97.69 terabytes of data and conducted 2.37 million consumer interviews across quantitative, qualitative, and television surveys.

SBI Capital Markets, IIFL Securities and Motilal Oswal Investment Advisors are the lead book-running managers for the issue.

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