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Number Of Social Media Users Worldwide: Social media has integrated itself into our everyday routines. It is currently a significant platform that influences global communication, from keeping in touch with loved ones to investigating news, trends, and entertainment. Nearly everyone with internet access uses at least one social media platform in the modern digital age. These platforms, whether Facebook, Instagram, WhatsApp, TikTok, or X (formerly Twitter), have evolved into online gathering spots where people exchange ideas, take pictures, and even transact business.

It's interesting to know how many people use social media, given that there are currently 8.2 billion people on the planet. According to recent data, over 65% of people on the planet are connected via these platforms. This indicates that social media is one of the biggest worldwide networks ever established, with billions of users scrolling, posting, and interacting every day.

Let’s explore how many people are using social media worldwide, which regions are leading, and why this number is increasing every year.

How Many People Use Social Media Worldwide?

According to Data Reportal, more than 5.41 billion people actively use social media platforms as of July 2025. This represents almost 65% of the 8.2 billion people on the planet. With more accessible smartphones, improved internet access, and growing awareness of digital issues, the number keeps rising.

 

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Which Regions Have the Highest Social Media Users?

Asia is the region with the largest user bases worldwide, including China and India. Nearly every second person in North America and Europe is active online, indicating high penetration rates. South America and Africa are developing quickly as rural areas' internet connectivity improves.

Why Are Social Media Users Increasing?

Social media users are skyrocketing globally, with over 5.4 billion expected to use social media by 2025. This growth is driven by increasing internet penetration, affordable smartphones, and evolving user behaviour, making social media an integral part of daily life.

1. Affordable mobile phones and internet packages.

2. Growth of digital marketing, online shopping, and remote working.

3. Social platforms now offer not just entertainment but also education, jobs, and business opportunities.

4. Short-form videos and reels have made social media more engaging.

Impact of Social Media on Society

Talking about the positive aspects, it connects people globally, boosts small businesses, spreads awareness and offers free learning resources. On the negative front, it led to increased screen time, spreads misinformation, and affects mental health if overused.

 

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Future of Social Media

According to experts, more than 70% of people on the planet will be active on social media by 2030. It is anticipated that these platforms will become more immersive and customised with the use of virtual reality (VR), augmented reality (AR), and AI-driven content.