• Source:JND
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Apsara OTT Release: India’s first claimed vertical web series in the fantasy genre is made for the phone audience. The show promises an impressive and personalised viewing experience. The show has been backed by Big Print Pictures, who guarantees a seamless movie experience the mobile users. Apsara offers a unique combination of mythology, mystery, and modern storytelling. However, the storyline and information about the voice-over artists have been kept under wraps. The show is all set to stream on Aha Tamil. The OTT platform announced the web series and confirmed that it is slated to stream soon. 

While sharing the teaser of the web series, the OTT giant wrote on X “aha Proudly presenting a groundbreaking innovation! @ahatamil brings you India’s First Vertical OTT Series #Apsara! Watch the teaser now Coming soon, only on aha! #AnahaInnovation @BigPrintoffl.” The release date has not been announced yet. 

A curious netizen asked on the comment section of the teaser post, “Vertical ah? Does it meant to see on mobile phone? Is it made using AI? #AhaTamil.” 

The teaser mentioned statements like “A celestial tale like never before.” “An Eternal Love Reimagined.” “India’s First Vertical Drama.” The gripping teaser gave a glimpse of a fairytale story of a princess. 

While speaking about the launch, Senior Vice President of Content & Strategy at aha Tamil said in a statement, “With Apsara, we are betting on the future of storytelling by leveraging vertical screen technology. This format is not just about convenience, it is also changing the way we experience storytelling. Unlike the traditional widescreen format, the vertical frame creates an intimate, immersive space where viewers feel deeply connected to the story. As mobile entertainment continues to evolve, we are excited to develop a format that speaks directly to the way audiences engage with content today.” 

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