• By Sukanya Saha
  • Sat, 05 Aug 2023 09:47 AM (IST)
  • Source:JND

BTS Jimin, Blackpink's Rosé Unite For Tiffany's Campaign: Tiffany and Co.'s Tiffany Lock collection campaign features a star-studded cast, including Florence Pugh, BTS's Jimin, and BLACKPINK's ROSÉ. The campaign showcases the 'Oppenheimer' actress as the luxury jewellry brand's newest House Ambassador, alongside the K-Pop idols and singer Nancy Ajram, in a captivating promo.

A press release read: "Celebrating the icon of love, each campaign star is featured in the newest Lock designs. Each design is a powerful symbol of unbreakable bonds."

According to Alexandre Arnault, Executive Vice President of Product and Communication, Tiffany is thrilled to present the latest interpretations of the Tiffany Lock motif. The House Ambassadors take centre stage in a campaign that revolve around the theme of love, a core aspect of the brand's identity since its establishment in 1837. The stunning collection encompasses a wide array of pendants, rings, earrings, and bracelets, each available in different captivating colour combinations.

A description added: "Designed for all genders, the collection introduces various colourways of earrings, pendants, rings and a bracelet to the coveted diamond and gold collection. Distinguished by sleek silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow and rose gold with full pavé diamonds, half pavé diamonds or an all-metal way. In addition, the House will debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds."

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The Tiffany Lock campaign, featuring the latest additions to the collection, can be found at Tiffany and Co. stores worldwide and on their official website, Tiffany.com. In other news, Florence Pugh, known for her role in 'Don't Worry Darling,' revealed that she shaved her head to remove any notions of vanity from her mind.

Florence Pugh created quite a stir on the red carpet during the 2023 Met Gala in May, flaunting a cropped hairstyle. She explained that the deliberate decision to shave her head was driven by her desire to safeguard her identity as an actress. By altering her appearance, she believes she can deliver more authentic and compelling on-screen performances.

Speaking of Jimin, the BTS member has now become an internet sensation, attracting considerable attention to the brand. He was appointed as Tiffany’s global ambassador on March 2.

The announcement instantly catapulted the K-pop sensation to global stardom, with his 42 million X (formerly known as Twitter) followers pushing him to become a trending topic, reaching fifth place in the US on the platform.