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Renowned Malayalam filmmaker Jude Anthany Joseph, known for his blockbuster '2018', recently shared insights into the challenges of competing on the global stage, specifically at the Oscars. In a candid interview with Galatta Plus, Joseph emphasized the need for better financial support for films representing India at prestigious international events. Joseph's film '2018', a poignant disaster drama centred around the devastating Kerala floods of that year, garnered acclaim but fell short of making the Oscars shortlist in the Best International Feature category. Despite the setback, Joseph highlighted the enriching experience of showcasing his work to the jury members during the Oscar campaign.

During the interview, Joseph expressed his desire for films with stronger financial backing to be selected as India's official entries for the Oscars. He also raised the possibility of the government providing financial aid to support the campaigns of deserving films. The director stressed the expensive nature of the process, citing the example of advertisements costing a staggering Rs 12 lakhs for a single page.

 
 
 
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Sharing his Oscar journey, Joseph reflected on the positive reception his film received in the U.S., where audiences appreciated the storytelling despite budget constraints. The filmmaker disclosed that people were astonished to learn that 2018 was shot on a $3 million budget, which, while considered modest in Hollywood, presented significant financial constraints for a Malayalam production.

Detailing the intricacies of promoting a film at the Oscars, Joseph explained the importance of hiring a publicist to strategize screenings, receptions, and costly advertisements. He underscored the need for personal charm, stating, "Even if they loved the film, they have to love you."

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Joseph also drew attention to the financial support provided by other countries to their Oscar entries, urging India to consider similar backing. He pointed to the success of last year's Indian entry, Chhello Show, financed by Siddharth Roy Kapur, which secured a spot in the 15-film shortlist.

Having gleaned valuable insights from Chhello Show director Pan Nalin, Joseph intends to compile a checklist for future Oscar contenders, offering guidance based on his first-hand experience. As the shortlist for the Best International Feature category for the 96th Academy Awards unfolds, Joseph's perspective sheds light on the challenges and opportunities facing Indian filmmakers on the global stage. In the competitive landscape of international recognition, the call for robust financial backing echoes, resonating with filmmakers striving to represent India's cinematic excellence on the world stage.

 
 
 
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