Kim Sae Ron’s mother is preparing to publicly challenge actor Kim Soo Hyun and his agency, GOLDMEDALIST, over their statements regarding her late daughter’s past and the timeline of their alleged relationship. This development comes as luxury brand Prada drops Kim Soo Hyun from his ambassador role amid growing controversy.

According to a report by Sports Kyunghyang on March 14, Kim Sae Ron’s mother, referred to as A, is drafting a statement to counter the claims made by GOLDMEDALIST. She accuses the agency of distorting facts about her daughter’s relationship with Kim Soo Hyun, stating that the official timeline provided — which mentions a relationship between 2019 and 2020 — is inaccurate. The family maintains the relationship began earlier, when Kim Sae Ron was still a minor.

The ongoing controversy has reportedly taken a severe toll on Kim Sae Ron’s mother’s health, leading to facial nerve paralysis. A close family friend, identified as B, has been speaking on her behalf, describing the emotional distress the family is enduring. B, who has long been involved in Kim Sae Ron’s life, has been a vocal supporter, emphasizing that she was more than an acquaintance — she played a significant role in the late actress’s career and personal life.

GOLDMEDALIST, however, disputes B’s credibility, stating she was merely an acquaintance of Kim Sae Ron’s mother, not a true family member. The family has firmly rejected this claim, insisting B was a trusted figure who often accompanied Kim Sae Ron to agency-arranged schedules.

As the controversy intensifies, Kim Soo Hyun faces significant professional setbacks. On March 14, Prada officially ended its collaboration with the actor, just three months after appointing him as a global ambassador in December 2024.

In a statement, Prada acknowledged the gravity of the situation, stating, “Considering the seriousness of the issue, we have decided to end our collaboration with actor Kim Soo Hyun by mutual agreement.” The decision reportedly came from Prada’s head office, signaling a major blow to Kim Soo Hyun’s public image and career.

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Image: Kim Soo Hyun was announced as a Prada Ambassador in December 2024 (Source: Instagram)

The scandal, which started with allegations from the YouTube channel Garosero Research Institute, claims that Kim Soo Hyun and Kim Sae Ron were romantically involved as early as 2015, when Kim Sae Ron was still underage. GOLDMEDALIST continues to deny these allegations, sticking to their statement that the relationship began only after she became a legal adult.

Adding to the controversy, Kim Sae Ron’s family also claims that Kim Soo Hyun’s legal team pressured her to pay a 700 million KRW penalty fee, which they believe contributed to her emotional distress before her passing. The agency denies any wrongdoing, asserting that the legal proceedings were purely procedural.

The backlash against Kim Soo Hyun has been swift, with netizens criticizing GOLDMEDALIST’s shifting statements. Initially denying any relationship, the agency later admitted to the romance but provided a different timeline, which only fueled public scepticism.

The termination of his Prada deal marks a significant turning point, with fans now calling for a boycott of the actor. Many believe GOLDMEDALIST’s attempts to discredit Kim Sae Ron’s family and supporters only worsened the situation, leading to more questions about the agency’s transparency.

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