Know XG? If Not, Then SOMETHING AIN'T RIGHT

By Srishti Pandey
Fri, 22 Nov 2024 05:43 PM (IST)
Source:JND

If you haven’t heard of XG yet, then something ain’t right! This Japanese girl group, based in South Korea, has been shaking up the Kpop scene with their boundary-pushing style, jaw-dropping visuals and bold concepts. The girls of XG aren’t just another group; they’re a phenomenon redefining beauty and confidence in the industry. With a unique aesthetic and a fierce commitment to creativity, they’ve quickly earned their place among the best in the game.

Formed by Xgalx, a subsidiary of Avex, XG debuted in March 2022 with their single Tippy Toes, and since then, they’ve continued to captivate audiences worldwide. The group consists of seven members:

Jurin:

Chisa:

Hinata:

Juria:

Cocona:

Maya:

Harvey:

Each of them brings something extraordinary to the table, both in terms of talent and individual flair. But it’s not just their singing and dancing that have people talking—XG is changing the conversation on beauty standards in the industry.

Forget the typical Kpop girl crush vibe. XG is all about breaking norms and creating something that’s entirely their own. Their latest comeback, with the mini-album AWE and the lead single Howling, is a perfect example of how they’re shaking things up. The concept photos and music video for Howling take on a mystical, celestial aesthetic, blending nature with otherworldly beauty. The members are seen sporting avant-garde makeup and intricate hair designs that highlight their individuality.

One member, Cocona, took things to another level by shaving her head for the music video. It wasn’t a spontaneous decision, though. Cocona had been contemplating the bold move for a while and felt that the concept of this comeback was the perfect opportunity to go for it. And let’s be honest—she pulled it off flawlessly. With her new look, Cocona radiates confidence, proving that beauty isn’t about conforming to traditional standards; it’s about owning your unique style. Fans and critics alike have praised her decision, saying it adds an extra layer of swagger to her already powerful presence.

XG Cocona (Image: YouTube/XG)

XG Cocona in SOMETHING AIN'T RIGHT Music Video (Image: YouTube/XG)

SOMETHING AIN'T RIGHT

XG’s music is just as remarkable as its visuals. In July 2024, they dropped the track SOMETHING AIN’T RIGHT, a dance anthem with a flirty, cheeky vibe. The song captures the essence of a woman’s intuition, which XG has mastered in their music and performance. The lyrics—“I figured you out, boy…”—speak to the strength and clarity that comes with listening to one’s gut feeling, especially regarding relationships.

The choreography for SOMETHING AIN’T RIGHT is equally impressive, blending sleek, seductive moves with precise formations that show off XG’s stellar dance skills. The girls truly bring the track to life, killing it on stage and in their music videos with charisma and style. The upbeat tempo and catchy rhythm make it a song you can’t help but dance to, but it’s the message that resonates. XG knows what’s up—they don’t just talk the talk; they walk the walk.

WATCH MUSIC VIDEO HERE:

Their latest release, Howling, is a fitting continuation of the group’s ascent. With bold lyrics like “Can’t break out, no escape route, there’s nowhere to hide / It’s close to midnight and the night skies come haunting down,” Howling is a raw, high-energy anthem that matches the group’s edgy persona. It’s not just a song—it’s a statement. The track is about resilience, strength and the wild energy that comes with embracing one’s true self.

The concept behind Howling is as powerful as the lyrics themselves. XG has always been about blending beauty with power, and this track takes it to the next level. The choreography is intense, full of attitude and intensity that perfectly matches the fierce message of the song.

WATCH MUSIC VIDEO HERE:

XG: Xtraordinary Girls

What sets XG apart from the pack is their music and how they approach their artistry. They are true 'eXtraordinary Girls', constantly pushing the envelope regarding their image, sound and concepts. They’re not afraid to take risks, and it shows in their music, their performances, and the way they represent themselves. From their Tippy Toes debut to their recent world tour, XG 1st WORLD TOUR: The First HOWL, the group continues to make waves worldwide, proving that their rise is just the beginning. The girls have till now only recorded songs in English.

XG at COACHELLA:

XG is set to make history with their Coachella debut in 2025, becoming the first Japanese girl group to perform at the iconic festival. The group, known for their unique style and bold concepts, will perform on both weekends of the festival, April 13 and 20. Their inclusion in the Coachella lineup, alongside major acts like Travis Scott, Lady Gaga and Post Malone, highlights their global impact and the excitement surrounding their music. This milestone marks a significant step in XG’s rise as a force in the global music scene, showcasing its talent to an even wider audience.

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