- By Aarushi Raina
- Tue, 18 Feb 2025 02:58 PM (IST)
- Source:JND
Kumkum Bhagya On OTT: Kumkum Bhagya is one of the longest-running daily soaps and the most-watched show on Indian television. Produced by Ektaa Kapoor, the show returns with a new storyline that will surely keep viewers hooked. Recently, buzz surrounded the lead actors, with speculation about Pranali Rathod and Akshay Bindra as the protagonists. Now, the makers have dropped the promo for Kumkum Bhagya - Ek Naya Adhyay, introducing their Prarthna and Ronak characters. Along with its TV premiere, the show will also stream on an OTT platform.
When and Where to Watch Kumkum Bhagya
As announced, Kumkum Bhagya is set to premiere on February 19. It will air every day at 9 PM on Zee TV and will also be available to watch on the channel's OTT platform, Zee5. Ektaa Kapoor's production house, Balaji Telefilms, dropped the promo of the new show, introducing Pranali Rathod as Prarthna and Akshay Dev Bindra as Ronak. The show presents an interesting narrative of a wealthy guy and a simple girl who believes in humble living. The clip shows Ronak and Prarthna as best friends visiting a restaurant to celebrate Friendship Day. While Ronak orders continental cuisine, Prarthna prefers Dal Khichdi. Their lifestyles are quite evident, and the scene shifts to the duo enjoying Dal Khichdi at a street stall. Reports suggest that the Kumkum Bhagya makers will revamp the show with a generation leap.
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Since its premiere in 2014, Kumkum Bhagya has remained a fan favourite, thanks to its gripping narrative and unforgettable characters. The show, originally starring Shabir Ahluwalia and Sriti Jha, was later taken over by Mugdha Chaphekar and Krishna Kaul. It has successfully introduced new faces along with multiple generational leaps. Now, all eyes are on Pranali Rathod and Akshay Bindra as they step in as the new leads of the show.
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