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Lovely Runner, the tvN Kdrama has become a surprise hit, defying the conventional success formula often associated with Kdramas. Despite not featuring top stars or a renowned writer, the show has garnered a strong and dedicated fan base. The drama, which aired on tvN, has sparked a wave of enthusiasm among viewers, particularly among those in their 30s and 40s, who are drawn to its nostalgic portrayal of 2000s culture.

The show's success can be attributed to several key factors. One of the main reasons for its popularity is its unique storyline, which deviates from typical Kdrama tropes. Lovely Runner follows the story of Sol, played by Kim Hye-yoon, who travels back in time to save her favourite singer, Sun-jae, played by Byeon Woo-seok, after his untimely death. This plot, combined with well-developed characters and engaging storytelling, has resonated with viewers, leading to a surge in its fan base.

Moreover, Lovely Runner has effectively tapped into the nostalgia of its audience, particularly those who grew up in the 2000s. The drama meticulously recreates various aspects of 2000s youth culture, from popular hangout spots to iconic music from the era. This nostalgic appeal has not only attracted its primary teenage audience but also older viewers who are eager to reminisce about their past.

Another factor contributing to the show's success is its lead actor, Byeon Woo-seok, whose portrayal of Sun-jae has been widely praised. Byeon's dedication to the role, including singing himself to accurately portray a singer, has added depth to the character and made him more relatable to viewers.

Despite its initial lack of hype, Lovely Runner has managed to build a strong following, thanks to its organic growth fueled by positive word-of-mouth and online buzz. The show's success has been further highlighted by netizens, who have expressed their support and admiration for the drama on social media platforms. Many have praised the show for its great acting, directing, and well-written script, highlighting its status as an "organic hit."

The drama's availability on streaming platforms like Viu and Viki, instead of Netflix, has also been a point of discussion among netizens. While most highly anticipated Kdramas like 'Queen of Tears' and 'Doctor Slump' end up on Netflix for streaming, Lovely Runner has found success on other platforms, further cementing its status as a unique and unexpected success story in the world of Korean dramas.

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Lovely Runner stands out as a prime example of how a drama can defy the odds and achieve success through its compelling storyline, relatable characters and nostalgic appeal.

Also Read: 6 Best Time Travel Kdramas Like Lovely Runner To Watch On OTT: Marry My Husband, Blue Birthday And Others