- By Swati Singh
- Thu, 27 Nov 2025 08:20 PM (IST)
- Source:JND
From its announcement video to its first-look posters and teaser glimpses, every piece of content from Ram Charan’s upcoming film Peddi has sparked conversations, trends, and excitement across social media platforms. Amid the rising anticipation for the film, its first single Chikiri Chikiri completely took over upon release, crossing a staggering 46 million views in just 24 hours and emerging as one of the most viewed and liked music tracks of the year. Now, the song has crossed 100 million views. To celebrate this mega milestone, the makers have released the BTS video.
As Chikiri Chikiri has crossed 100 million views, the makers have dropped the BTS video of the song’s making. It showcases the efforts of Ram Charan along with the entire team, trekking for 45 minutes to reach the shooting location. While the process was fun, it was equally thrilling for the team to shoot.
Moreover, Chikiri Chikiri song's true magic was witnessed when the song was performed live at A.R. Rahman’s concert in Hyderabad. The presence of Peddi team, mega Powerstar, Ram Charan, ravishing, Janhvi Kapoor and director Buchi Babu Sana, made the evening even more electrifying.
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Chikiri Chikiri is composed by music maestro A R Rahman and is sung by Mohit Chauhan with its lyrics penned by Balaji. The song has been performed in multiple languages, has been praised for its infectious rhythm, vibrant visuals, and cross-cultural appeal.
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Featuring Ram Charan, Janhvi Kapoor, Jagapathi Babu, Shiva Rajkumar and Divyendu Sharma, Peddi is directed by Buchi Babu Sana and is presented by Mythri Movie Makers and Sukumar Writings under the banner Vriddhi Cinemas, the film is slated to be released in theatres on March 27, 2026.