- By Sidhi Agarwall
- Tue, 10 Jun 2025 07:49 PM (IST)
- Source:JND
In the world of Bollywood, image is everything, and public relations (PR) plays a crucial role in shaping that image. Many actors rely on strategic PR moves to remain relevant, control narratives, and enhance public perception. According to filmmaker Karan Johar, Ranbir Kapoor is the ultimate master of PR, despite not having a traditional PR team.
Ranbir Kapoor's absence from social media has sparked curiosity among fans and industry insiders alike. Unlike many Bollywood celebrities, such as Shah Rukh Khan, Deepika Padukone, Alia Bhatt, and Salman Khan, who boast massive followings on social media, Ranbir Kapoor has no official presence on any platform. Karan Johar praises Ranbir's approach in an interview with Bollywood Hungama and said, "I think everyone kind of understands it well. But can I say who I think is the best star who has managed to stay away from social media, from the arc light and still emerged as a massive superstar — Ranbir Kapoor. He doesn’t have a PR team, he therefore has the best PR team."
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Ranbir Kapoor's ability to maintain a low profile while still achieving massive success is a testament to his strategic approach. By not engaging with the media and public through social media, he has created an air of mystery around himself, which has only added to his allure. Karan Johar's comment suggests that Ranbir's approach is a deliberate choice, rather than a lack of effort.
About Ranbir Kapoor’s Work
On the work front, Ranbir Kapoor has several exciting projects in the pipeline, including Nitesh Tiwari's Ramayana, which also features Sai Pallavi, Yash, Sunny Deol, Lara Dutta, and Ravi Dubey. The film is set to release in two parts — the first on Diwali 2026 and the second on Diwali 2027. He is also starring in Love & War, directed by Sanjay Leela Bhansali, alongside Alia Bhatt and Vicky Kaushal.
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ALSO READ: Ranbir Kapoor Flaunts Clean-Shaven Look And Weight Loss For Love And War Movie; Fans Call It ‘Fire’
About Karan Johar’s Projects
Meanwhile, Karan Johar is gearing up for the release of his next production, Dhadak 2, starring Siddhant Chaturvedi and Triptii Dimri, which hits cinemas on August 1. His upcoming projects also include Sunny Sanskari Ki Tulsi Kumari, starring Varun Dhawan and Janhvi Kapoor, releasing in September, and Tu Meri Main Tera Main Tera Tu Meri, featuring Kartik Aaryan and Ananya Panday, set for release on February 13, 2026.