• Source:JND
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Pitch To Get Rich OTT Release: Karan Johar, one of Bollywood’s most celebrated filmmakers, is stepping into the world of fashion entrepreneurship with his brand-new reality web series Pitch To Get Rich. The show aims to transform creative fashion ideas into successful businesses by supporting India’s next generation of entrepreneurs. Produced by the Fashion Entrepreneur Fund (FEF) and Johar’s own Dharmatic Entertainment, the series is built around a huge Rs 40 crore investment pool. It promises not just glamour and star power, but also real opportunities for fashion innovators who want to turn their vision into reality.

In a recently released teaser, Karan Johar is seen introducing the concept alongside Bollywood celebrities including Malaika Arora and Akshay Kumar. With his signature flair, Johar declares, “You have a fashion startup, you have the vision. We have the funds.” He describes the series as a “first-of-its-kind fashion entrepreneur reality show” in India. Pitch To Get Rich is set to premiere on JioHotstar on 20nd October 2025. The OTT platform, along with Johar, announced the release by sharing the teaser with the caption, “When fashion founders Pitch To Get Rich, kaching-kaching is inevitable! Hotstar Specials, Pitch To Get Rich streaming from 20th October only on JioHotstar.”

 
 
 
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Pitch To Get Rich Show Judges, Mentors And Investors

The star-studded judging panel includes Bollywood’s finest and leading names from the fashion and business worlds. Alongside Johar, the show features Akshay Kumar, designer Manish Malhotra, and style icon Malaika Arora. Joining them as business mentors and investors are well-known tycoons like Naveen Jindal, Dhruv Sharma, and Ravi Jaipuria. This unique mix of entertainment icons and corporate leaders makes the show stand out. Contestants will not only present their creative ideas but also take on real-world challenges, competing for both funding and mentorship.

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Meanwhile, Apoorva Mehta, CEO of Dharmatic Entertainment, explained the vision behind the series, “At Dharmatic, we have always believed in the power of storytelling. With Pitch To Get Rich, we are telling India’s most exciting story yet – the story of entrepreneurs who dare to dream and build.” Mehta added that the series is more than just entertainment. It is designed to be a platform that brings fashion, business, and innovation together, proving how Indian creativity can thrive on a global stage.