- By Swati Singh
- Fri, 31 Jan 2025 05:54 PM (IST)
- Source:JND
Rajeev Juneja, MD of Mankind Pharma, shared his experience of working with Anushka Sharma as the face of Prega News. He revealed that the brand is now considering either Deepika Padukone or Alia Bhatt for its next endorsement deal. Juneja discussed factors behind choosing Anushka Sharma for his brand.
On Raj Shamani’s podcast, he said, “She is very good. Very straight, very disciplined. Matlab kam aisa hota hai. Koi tantrums nahi hai. Koi filmy wali baatein nahi hain. Army background se hain so maybe her ethics are different. Very professional.”
Rajeev Juneja fondly recalled his positive experience with Kareena Kapoor, the previous ambassador of Prega News. Looking ahead, Rajeev expressed interest in collaborating with Deepika Padukone, but noted that they haven't finalised a deal yet, hinting that her asking price might be too steep. Meanwhile, he revealed that Alia Bhatt is also in the running to represent the brand, with talks currently underway.
Rajeev Juneja revealed that only 20-25% of his brand's marketing budget is allocated for ad creation, including the celebrity endorsement fee, with the remaining 75-80% spent on ad distribution and reach. Anushka Sharma was appointed as the brand ambassador in 2020 during her pregnancy with her first child, Vamika. She and Virat Kohli have since welcomed a second child, Akaay.
In contrast, Deepika Padukone and Ranveer Singh welcomed their first child, Dua, in September last year, while Alia Bhatt and Ranbir Kapoor's daughter, Raha, was born in November 2022. Notably, both Anushka and Deepika have kept their children's faces private, whereas Alia and Ranbir revealed Raha's face publicly for the first time at a family Christmas gathering in 2023.