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Bengaluru News: A marketing strategist has sparked debate online after sharing a photo of "human ads" in Bengaluru. The image depicts men walking down a street at night, carrying illuminated advertisement boards promoting a 10-minute food delivery service.

The post, shared by X user Roshan, included a humorous caption that poked fun at the unconventional marketing strategy. "VC: How much funding do you need? Startup: $5 million. VC: What's your customer acquisition plan? Startup: Human ads. VC: Take my money," he wrote. He further expressed his disapproval, stating, "This sucks. I would do it differently and not use human mules."

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What Are Human Billboards?

Billboards are not a new concept, they have been used since the 19th century to promote various businesses and offers. As advertising posters faced increased taxation and competition for wall space, businesses began employing individuals to carry advertisements. Over the years, this practice has evolved into illuminated electronic boards that can be worn on the back.

Despite their historical usage, the recent application of human billboards in Bengaluru has drawn criticism on social media, with many users describing the practice as "extremely dehumanising."

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Public Reaction On Social Media

Responses on social media have varied, with some users expressing sadness over the sight of individuals burdened with heavy boards. One user commented, "Maybe it’s just me, but human ads make me so sad; they’re walking around with that heavy thing on their backs for God knows how long." Another added, "I don't know how anyone can see this and not feel sick in their stomach."

Conversely, others pointed out that such advertising methods have been long used by companies to generate buzz in urban areas.

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