- By JE News Desk
- Thu, 22 Feb 2024 06:09 PM (IST)
- Source:JND
Shrutika Arjun created a brand of organic skincare called Haappy Herbs in 2018. Over the years, the company has entered global markets with its expansion plans. Having completed six years in the health industry, the company claims to provide Ayurvedic skincare solutions for every generation.
Encapsulating tradition
A former actress and entrepreneur Shrutika has worked to make a product catering to the health and wellness of users. According to the company’s R&D, they have delved into the roots of the rich Ayurvedic system to bring out skincare with a modern touch. The vision began 6 years ago to create a safe and sustainable skincare brand. Haappy Herbs use indigenous raw materials and traditional formulations. They propagate the use of natural beauty care using Ayurveda to showcase authenticity and purity.
Production & Quality
The journey began with the company promising to redefine beauty naturally by emphasizing that they don’t use chemicals like parabens, sulfates, and petrochemicals. The company claims, "Our brand delivers 100% organic and vegan skincare products to consumers. We oppose animal testing and ensure cruelty-free products." Shrutika Arjun tests these products and has found brand ambassadors for her products. Well-known celebrities are endorsing her skincare range.
Global expansion
Starting in Chennai and later making it the headquarters of Haappy Herbs has gradually ventured into global markets for scaling up. The brand has lakhs of customers from all over the world, including countries like the USA, UK, Dubai, and Singapore. The company has launched two flagship products, Turmeric cream, and Glow enhancer serum.
Haappy Herbs’ customer-centric approach has helped them celebrate six years of skincare excellence. Reviews and testimonials from customers have been utilized to build trust and work as a marketing tool for the brand.
New product launches
Marking their 6th year in the health industry, the company has decided to launch several new products, such as 24k Gold Flawless beauty cream and Kumkumadi Miraculous Fluid. The brand is part of an elaborate skin and haircare regime products company.
The founder of Haappy Herbs has worked on making innovative products that help replace synthetic beauty care existing in the market. The brand has taken 6 years of continuous feedback and research, helping the company grow and provide customers with holistic skincare.