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BTS members Jungkook, Jimin, V, Jin, Jhope, Suga and RM have evolved into a worldwide cultural phenomenon that influences social issues, fashion, language, food and music. As cultural ambassadors, BTS has promoted principles like positivism, unity and self-love while showcasing the diversity of South Korean heritage to the world.

BTS has contributed to the globalisation of Korean culture by promoting awareness of the nation's distinctive customs and contemporary influences through its innovative music, fashion choices and experiences. Here’s how BTS has been a great force in spreading and promoting Korean culture worldwide. 

How BTS Are Global Ambassadors Of Korean Culture

By Music

Through complex, culturally relevant subjects, allusions to Korean history and imagery derived from Korean folklore, BTS songs honour Korean culture.

Korean Language

The Korean language has gained international attention due to BTS. They have increased the accessibility and appreciation of Hangeul (the Korean writing system) globally by singing in Korean and sharing cultural insights through their platform.

Fashion Choices

BTS members often wear high-end fashion labels and Korean streetwear. As style icons, BTS's impact reaches their fans, influencing international fashion trends and emphasising the increasing significance of Korean design in the fashion industry.

Culinary Choice

Beyond fashion and music, BTS has an impact on the culinary arts. As a result of their love of traditional Korean foods like bibimbap, banchan and kimchi, Korean cuisine has become increasingly famous worldwide. 

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