- By Prerna Targhotra
- Thu, 27 Jul 2023 01:26 PM (IST)
- Source:JND
Kriti Sanon Skincare Brand: One of the most versatile actresses, Kriti Sanon is celebrating her 33rd birthday today. The actress kept her fans waiting for a birthday special surprise through an Instagram post where she indicated about launching a new skincare brand.
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“As a Bollywood actress, my passion for creativity and desire to leave a lasting impact led me to venture into entrepreneurship. From my production house where I tell meaningful stories to Hyphen, a skincare brand with the power of nature and the potency of science, inspired by my journey, I aim to empower and enhance the lives of others. This new venture complements my artistic pursuits and being the co-founder and the chief customer officer will allow me to connect with my audience in a meaningful way beyond the silver screen,” Kriti Sanon told media portal News 18.
In her Instagram post, Kriti Sanon wrote, "HYPHEN is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special. Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product."
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She added, “In essence, Hyphen is more than just a skincare brand; it’s a reflection of my values, my personality and my commitment to making a positive impact. As I continue to explore the world of entertainment and entrepreneurship, I’m thrilled to see how Hyphen resonates with people, empowering them to look and feel their best, inside and out.”
Kriti Sanon’s new skincare brand ‘Hyphen’ will provide her with the privilege to connect with millions of people on a personal level by offering them products. She further said, “As a Bollywood actress and entrepreneur, I recognise the influence I have on my fans, particularly young women. With Hyphen, I want to use that influence to spread a message of self-acceptance and empowerment. By sharing my skincare journey and experiences, I hope to create a relatable and inclusive space where young women feel seen, heard and valued.”
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My foray into entrepreneurship at this stage in my life is an expression of growth and evolution as both an artist and an individual. It enables me to leave a legacy that extends beyond my cinematic accomplishments, leaving a mark in the hearts of people through products and stories that resonate with them on a deeper level. I’m thrilled to embrace this journey, knowing that it complements my artistic endeavours and reflects the essence of who I’m as a person”, she said to News 18.
On the work front, the actress was last seen in the mythological action film ‘Adipurush’ alongside Prabhas, Saif Ali Khan, Vatsal Seth, Devdatta Nage and many others in pivotal roles. Kriti Sanon will be next seen alongside Tiger Shroff in ‘Ganpath: Part 1’, which will hit the theatres on October 20, 2023.