German luxury carmaker Audi has reported a remarkable 89 per cent growth in 2023, with the sale of 7,931 units in India, marking the brand’s highest sales figure in the country since 2015. Furthermore, specifically in the last quarter, Audi India achieved sales figures of 2,401 units, indicating a substantial 94 per cent growth. Additionally, Audi Approved, the brand’s segment dealing with pre-owned cars, witnessed a notable growth of 62% in 2023.
In 2023, Audi India introduced three new cars in the country - the Q3 Sportback, the Q8 e-tron, and the Q8 Sportback e-tron. Additionally, three limited edition versions of the Q8, Q5, and S5 were also launched. The SUV range, comprising the Q8, Q8 e-tron, Q8 Sportback e-tron, Q3 Sportback, Q5, and Q7 witnessed an impressive 174 per cent growth. Furthermore, performance and lifestyle cars, including the e-tron range, registered a substantial 40 per cent growth.
Commenting on this success, Mr. Balbir Singh Dhillon, Head of Audi India said, “2023 marks another successful year for us and our diverse and desirable product portfolio continues to garner robust demand. We remain steadfast to an upward trajectory, instituting industry-first initiatives, and delivering unparalleled luxury experiences. Our retail footprint is expanding, culminating in the year-end with a total of 64 touch points (includes showrooms and workshops) and 25 Audi Approved: plus showrooms nationwide. We are confident that this momentum will carry into 2024. One in every four customers is a repeat Audi buyer and this tells us that we are on the right path. We will continue to focus on industry-best offerings for our customers and of course, bringing the very best products to India.”
In other news, the German luxury car manufacturer is expected to launch three new products for the Indian market. These include models like Audi Q8 facelift, Audi A6 facelift and Audi Q6 e-tron.