Popular two-wheeler brand, Hero MotoCorp revealed that it has achieved sales exceeding 14 lakh units during the festive season that was ongoing in the country for more than a month, starting from the first day of Navratri and ending on Bhai Dooj. This sales figure indicates that Hero MotoCorp has recorded a 19 per cent increase in sales compared to the previous year while crossing their earlier record of 12.7 lakh units set during the 2019 festive season.
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Hero MotoCorp currently retails around 16 motorcycles and 5 scooters in the country. Hero MotoCorp also has another brand - Vidam, powered by Hero - under its name specifically for retailing electric two-wheeler offerings in India. Vida currently only offers the Vida V1 in India. Additionally, Hero MotoCorp has also been in the news for the unveiling of multiple products at the EICMA 2023. These products included a Vida V1 coupe electric scooter, Xoom 125R and Xoom 160. Hero also showcases three upcoming concepts - Concept 2.5R XTunt motorcycle and Lynx and Acro electric dirt bike concepts.
Moreover, to boost its sales in the country, Hero MotoCorp introduced the second edition of Hero GIFT, the Grand Indian Festival of Trust, a program specially introduced for the festive season. This program includes the launch of updated models, new color options and various benefits and finance schemes for customers. The Hero GIFT followed the theme of ‘Iss Tyohar, Nayi Raftaar,’ enabling the customers to access a diverse range of motorcycles and scooters with attractive finance options and low-interest rates.
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Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, said, "As a much-loved and trusted brand in the country, Hero MotoCorp takes pride in bringing the best for our customers, and we have lived up to that commitment. The record retail number was achieved due to the strong customer traction across markets, with good double-digit growth in the Central, North, South and East Zones. The robust customer demand in the rural markets, in addition to the very positive sentiments in key urban centers, drove this record retail sales. With this robust retail sales, our post-festive channel inventory has now come down to its lowest level in more than three years. This has set us on a steady growth path for the rest of the fiscal year."