Food delivery platforms Swiggy and Zomato have increased incentives for their delivery workers during peak hours and year-end days, in response to a nationwide strike called by gig and platform workers. In contrast, Magicpin, India's third-largest food delivery platform, stepped out of their boardrooms on New Year's Eve to personally deliver food orders across Delhi-NCR, Mumbai, and Bengaluru. Founder and CEO Anshoo Sharma commented that the ongoing strike by gig workers' unions has had "no impact" on the company's operations.
Sharma explained that the purpose of the initiative was to recognize the hard work of the delivery partners who keep the platform running daily.
Along with other senior leaders, Sharma took to the streets on bikes to experience the busiest night of the year, working alongside the delivery partners.
"Regarding the ongoing strike by gig workers, we're seeing no impact as our magicfleet is on job and looking forward to the night's delivery rush. Our deliveries are running as usual with great discounts and offers on New Year's Eve," he added.
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Sharma was accompanied by Naman Mawandia, Co-founder & CXO Enterprise Business, Suyash Jaiswal, Senior Director - Food Delivery, Tarun Kumar - Vice President, Finance, Sunil Jain, Vice President, Technology.
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"This yearly ritual is something we started in support of our magicfleet last year. This year, it's even more special since every single fleet worker refused to join the gig workers' strike and chose to serve our customers on New Year's Eve," said Sharma.