India Tightens AI Rules: To monitor Deepfakes, AI-generated content and curb the spread of misleading information, the government of India has notified new rules and directed social media platforms like Facebook, Instagram and YouTube to clearly label AI generated contents and ensure that such materials have embedded identifiers.
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 to come into force on 20th February, 2026
As per the news rules, creators or anyone uploading AI-generated or AI-modified content, whether photos, videos, or audios, including deepfakes, will be required to declare that the content has been created or altered through the use of artificial intelligence. Platforms such as Instagram and X will have to label AI-generated content to prevent users from being misled or deceived.
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Take Down Govt-Flagged Content Within 3 Hr
Ensuring the strict adherence to the rule and preventing the spread of questionable material online, the notification sets 3 hour deadline for social media to take down AI-generated or deepfake content once the government flags it or the Supreme Court orders against it.
The order further stated that the platforms will not be able to allow the removal or suspension of AI labels or associated metadata once they have been applied. Metadata allows experts to identify which AI tool was used to create the content.
IT Rules Amendment: Resolve Customer Complaints Within 7 Days
Besides, the government has shortened the grievance redressal timelines, directing Platforms to acknowledge user complaints within two hours, down from the earlier 24-hour window, and resolve the issue within seven days instead of 15.