Amazon has officially lifted the curtain on the first set of offers for Prime Day 2026 in India. The company's biggest annual shopping event is returning next month as a three-day sale, bringing discounts across smartphones, laptops, televisions, home appliances, audio products, wearables and Amazon's own devices. Alongside price cuts, Prime members can also look forward to new product launches, bank offers, exchange bonuses, cashback and no-cost EMI options.
This year's Prime Day is also special for Amazon, as the event completes 10 years in India. To mark the milestone, the company is introducing exclusive Prime membership offers for new subscribers.
Amazon Prime Day 2026 Sale Dates and Bank Offers
Amazon Prime Day 2026 will begin at 12am IST on July 4 and continue until 11:59pm IST on July 6.
During the sale, Prime members can get up to 10 percent instant savings when paying with eligible SBI Debit Cards, SBI Credit Cards, Axis Bank Credit Cards or through eligible EMI transactions. Customers using the Amazon Pay ICICI Bank Credit Card will also be eligible for unlimited five percent cashback on qualifying purchases.
Smartphone Deals and Launches
Amazon has confirmed that several new smartphones will debut during Prime Day, including the Samsung Galaxy M47 and the OnePlus N6.
The platform is also promising discounts of up to 40 percent on smartphones and accessories. Some of the devices that will be available as part of the sale include the OnePlus Nord 6, Redmi A7 Pro 5G, iQOO 15R, OnePlus Nord Buds 4 Pro and Samsung Galaxy Buds 4 Pro.
Apart from direct discounts, buyers can also take advantage of exchange bonuses of up to Rs. 66,000 and choose no-cost EMI options for up to 12 months on eligible products.
Discounts Across Electronics and Home Entertainment
Amazon says shoppers can save up to 80 percent on consumer electronics, including accessories, wearables and headphones from brands such as Boat and Ray-Ban.
Photography enthusiasts can expect discounts of up to 75 percent on cameras and camera accessories, including the GoPro HERO13 Black. Laptops and tablets will be available with discounts of up to 40 percent, while speakers will see price cuts of up to 60 percent during the event.
Smart TVs from Samsung, Sony, TCL, LG and Xiaomi will be offered with discounts of up to 65 percent. Those looking to buy a projector can also expect savings of up to 70 percent on select models from Wzatco, E GATE, Crossbeats, Zebronics and Lumio.
In addition, Amazon will offer coupon benefits of up to Rs. 5,000, instant bank discounts of up to Rs. 12,000 and no-cost EMI options of up to 12 months on eligible products.
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Amazon Devices and Prime Membership Offer
Amazon's own devices are also part of the Prime Day sale. Echo smart speakers and Fire TV devices will receive discounts of up to 45 percent, while select Fire TV Smart TVs will be available with savings of up to 55 percent. Kindle devices and other Amazon ecosystem products are also expected to be included in the sale.
As part of the 10th anniversary celebrations of Prime Day in India, Amazon is also offering a discounted Prime membership for new customers. The annual Prime plan will be available for Rs. 999, compared to its regular price of Rs. 1,499.