Apple iPhone India Market Share Hits Record High In 2025: Where Other Brands Stand?

Apple India market share: In India, Apple has got a strong hold over the Indian smartphone market in 2025, shipping about 14 million iPhones. This data was exclusively shared with TechCrunch, which we are reporting today. The overall market majorly remained flat at around 152-153 million devices. Apple’s share of the shipments increased to a record 9% from 7% in 2024 based on Counterpoint Research data. This marked iPhone’s strongest performance yet in the world’s second-largest smartphone market by volume.

Apple's growth really took off thanks to a few things: they've got more products now, people are super keen on getting an Apple (that "aspirational demand"), and it's much easier to find their stuff everywhere. Meanwhile, India's high-end smartphone market keeps getting bigger. That's good news for brands with strong premium options, as they're doing well even though overall phone shipments haven't really moved much.

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Key Market Highlights

- iPhone shipments in India reached about 14 million units in 2025

- Apple’s market share rose to 9%, up from 7% in 2024

- India’s total smartphone shipments stayed around 152–153 million units

- Premium smartphones priced above ₹30,000 grew 15% year-over-year

Apple’s Expanding Presence in India

Apple increased its presence in India by boosting its local manufacturing and expanding its retail operations. As part of the retail push that began in 2023, Apple opened its fifth Apple Store in India and first in Noida last month. Apple also launched its Apple Creator Studio in India, which is a subscription bundle including Final Cut Pro and Logic Pro, priced at Rs. 399/month, about 66% cheaper than the $12.99 in the US pricing.

Apple’s CEO Tim Cook said that Apple achieved an “all-time revenue record in India”. Also, the CFO, Kevan Parekh, noted that iPhone’s active install base reached an all-time high in the country.

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Smartphone Market Share by Volume (2025)

Market Overview

As we see a rise in memory prices, Counterpoint expects that India’s smartphone market will decline about 2% and the pressure will be on the sub-15,000 Rs. segment. However, average selling prices are projected to rise 5% in 2026 after a 9% increase in 2025.