META, a California-based technology company that owns popular social media platforms including Facebook, Instagram, Messenger, and WhatsApp has announced that it would be introducing a new platform to prevent young people and minors' intimate images from spreading online.
The widespread intimate images as part of revenge p*rn or image abuse have become a matter of serious concern on social media platforms for a while now.
The tech giant has announced that it has backed the National Center for Missing and Exploited Children (NCMEC), which is currently developing 'Take It Down,' a platform that will assist users in preventing the spread of their intimate images online.
According to Antigone Davis, Global Head of Safety at Meta, "We've also added some new features that make it more difficult for suspicious adults to interact with teens on Instagram." Young people can regain control over their private images with "Take It Down." To submit a case that will actively look for their intimate images on participating apps, people can go to TakeItDown NCMEC.org and follow the instructions.
“The platform will then privately and directly from their own device assign a distinct hash value, or "a numerical code," to their image or video. Companies like ours can use those hashes after submitting the hash to NCMEC to track down any copies of the image, remove them, and stop the content from being posted on our apps in the future,” according to Meta.
With the introduction of Take It Down, people of all ages can prevent the online spread of their intimate photos, including children under the age of 18, their parents or other trusted adults acting on their behalf, and adults who are concerned about photos taken of them when they were younger.
Meanwhile, the company has also introduced a new feature to make it even more difficult for suspicious adults to interact with teens, on Instagram.
(With Agency Inputs)