
For over three decades, Ekta Kapoor, the Czarina of Indian Television, has been the architect of India’s living room conversations. Through Balaji Telefilms, she didn't just create TV shows, she created cultural archetypes. Even in 2026, as the industry evolves into the streaming era, some of the names like, Tulsi, Parvati, and Komolika remain shorthand for specific virtues and vices in the Indian consciousness. Here is a look at 8 iconic female characters created by Ekta Kapoor that became household names and redefined Indian television.

Played by Smriti Irani, Tulsi Virani was more than a character, she was a national institution. As the quintessential daughter-in-law of the Virani household, Tulsi represented the moral compass of the traditional Indian joint family. Her popularity was so immense that when her husband Mihir died in the show, the nation went into actual mourning, forcing the makers to bring him back. To this day, Tulsi remains the gold standard for the "ideal" Indian woman on screen.

If Tulsi was the fiery protector, Sakshi Tanwar’s Parvati Agarwal was the calm, resilient heart of the Agarwal family. Parvati brought a softer, more empathetic touch to the screen, focusing on the internal dynamics of family politics. Her character journey - from a dutiful daughter-in-law to a woman who takes a stand against injustice within her own home, inspired millions of women to find strength in patience and integrity.

Shweta Tiwari’s Prerna was the face of star-crossed romance in India. Unlike the family-centric roles of Tulsi and Parvati, Prerna’s narrative was driven by her enduring, often tragic love for Anurag Basu. She became a household name for her resilience in the face of constant heartbreak and societal pressure, proving that a woman’s strength could also lie in her vulnerability and her ability to love unconditionally.

You can’t talk about Prerna without mentioning the woman who made her life a living hell. Urvashi Dholakia’s Komolika redefined the "vamp" on Indian TV. With her signature background score, elaborate bindis, and dramatic twirling of her hair, she became the character everyone loved to hate. Komolika was bold, unapologetic, and fiercely independent, a stark contrast to the traditional protagonists of the time.

Ankita Lokhande’s Archana brought the focus back to the struggles and aspirations of the lower-middle class. Pavitra Rishta was grounded in reality, and Archana, with her simple sarees and unwavering devotion to her family, resonated with viewers who saw their own lives reflected on screen. Her chemistry with Manav (played by the late Sushant Singh Rajput) remains one of the most beloved pairings in TV history.

Divyanka Tripathi Dahiya’s Ishita broke several stereotypes. As a dentist who marries a CEO to provide a mother’s love to his daughter, Ishita’s character dealt with complex themes like infertility, remarriage, and blended families. She was a bridge between traditional values and modern sensibilities, earning her a place in the hearts of a new generation of viewers.

The supernatural trendsetter played by Mouni Roy, Shivanya didn't just become a household name; she birthed an entire genre. By blending folklore with high-octane drama, Mouni Roy’s portrayal of a vengeful shape-shifting serpent turned Naagin into a ratings juggernaut. Her iconic look, graceful dance sequences, and the sheer "cool factor" she brought to the supernatural space made her a modern-day legend in the Balaji stable.