• Source:JND
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Apple has officially shut down its once-potential video editing app, Clips. The app has been quietly deleted from the App Store, and Apple has confirmed it won't see future updates.

Released in 2017, Clips was intended for iPhone and iPad owners who needed an easy method of making short, fun videos. It enabled users to splice together videos and photos with animated titles, fun effects, music, and filters—specifically created for sharing on services like TikTok and Instagram. Yet, even though it had innovative possibilities, Clips never achieved mass appeal.

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In Apple's support page, current users already with the app can keep using it provided they don't upgrade to a future version of iOS that causes the app to be incompatible. Users may also redownload the app from their purchase history if necessary. With no future update in sight, though, Apple suggests that users export their work.

The company advises saving both completed videos and individual clips to the Photos app or other storage options to avoid losing work in the future. Without ongoing support, functionality could gradually decline on newer iOS and iPadOS versions.

Apple did refresh Clips with new features and seasonal themes over the years, but the frequency dropped dramatically, with recent releases being largely bug fixes. The app's decline from popularity became evident when more sophisticated editing tools and AI-driven apps flooded the market.

User responses online have been subdued. On Reddit, the majority of commenters observed that they had forgotten all about Clips or never even bothered with it to begin with. Some even commented that the app had an archaic feel compared to more current AI video apps like OpenAI's Sora, which has lately seen significant popularity.

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While Apple has not yet said what would replace it, the move is a backdoor way of ending one of its more specialised creative aids—something that never quite gained traction.