- By Ashish Singh
- Mon, 20 May 2024 04:10 PM (IST)
- Source:Reuters
Apple has started an aggressive pricing campaign, giving savings on some iPhone models of up to 2,300 yuan (approx Rs 26,485) on its official Tmall website in China. The US tech giant is trying to maintain its lead in the high-end smartphone market, where it is increasingly up against competition from regional players like Huawei. It is more substantial than the one Apple offered in February and runs from May 20 to May 28.
This time, price drops are up to 2,300 yuan, whereas the maximum discount in the February promotion was 1,150 yuan (approx Rs 13,242). The 1TB iPhone 15 Pro Max model is the one with the biggest discount, but there are also large price drops for the other variants.
For example, Reuters' checks on Monday revealed that the 128 GB version of the base iPhone 15 model is discounted by 1,400 yuan( around Rs 16,121). Following the release of the Mate 60 in August of last year, Huawei unveiled the Pura 70, a new line of high-end smartphones, last month, putting further pressure on Apple to compete.
It seems that Apple's February pricing campaign helped the corporation offset a decline in Chinese sales. Based on data from the China Academy of Information and Communications Technology (CAICT), Reuters calculated that Apple's shipments to China rose by 12% in March. This represents a significant improvement over the first two months of 2024 when the company's sales fell 37%.
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Meanwhile, Apple is all set to announce its highly anticipated iOS 18 with the most awaited AI features. According to Bloomberg’s Mark Gurman, the company will be introducing features like auto-summarising of news notifications, transcribing and more at the upcoming WWDC 2024. However, the company has not confirmed the updates at the time of writing this article.
