• By Vikas Yadav
  • Tue, 12 Mar 2024 02:44 PM (IST)
  • Source:JND

Cupertino-based tech giant Apple is reportedly considering a range of AI tweaks across its product line. In a recent move, the company is now experimenting with AI-powered mechanisms to allow advertisers to buy ads on the Apple App Store, citing people familiar with the matter, Business Insider reported. The product is reportedly undergoing testing with a small group and decides on its own where to position ads within the App Store.

This could be similar to Performance Max of Google and Meta's Advantage+. The new campaign may allow advertisers to specify their budget, cost-per-acquisition target, regions and audience they wish to reach. After this, Apple's algorithm decides where to place the ads across available formats.

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Within the tech giant's app market, developers can pay to appear in the Search and Today tabs as well as the top of search results and bottom of app pages. While Apple is testing the product to assess performance improvements of Apple Search Ads, the company may announce the product in a few months, an anonymous source shared with the news outlet.

Rumours speculate Apple may introduce ads across its Apple TV+, Maps, Books and the newly-launched Sports app. (Image:Unsplash)

Experts prompt that the tech giant may expand the feature beyond the App Store. Moreover, this could act as a precursor for Apple to introduce ad placements across its other products, citing Mobile Dev Memo's founder Eric Seufert, the report added. Rumours speculate Apple may introduce ads across its Apple TV+, Maps, Books and the newly-launched Sports app.

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As for some estimates, the tech giant ad business could reportedly generate $7 billion in revenue in 2024, which will be a $1 billion boost from last year. The majority of this revenue stems from the App Store's search ads. Meanwhile, the tech giant may also introduce a host of other AI-based enhancements within iOS 18. These could include a revamped Siri and automatic music playlist generation. You can read more on this here.