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Archita Phukan, a name that you must have come across in recent times, took the internet by storm with her social media videos and photos going viral, especially the one where she can be seen with a popular adult film industry star, Kendra Lust. It was mostly assumed that an Assamese influencer was stepping into the adult film industry, but the truth is all of it was fake and fabricated! This is a serious issue, as it not only highlights the perils of identity theft but also sheds light on the capacity of AI and its misuse.

The Timeline Of Incidents

In August 2020, a new Instagram account called Babydoll Archi quietly surfaced online. It showed a confident young woman posing in trendy outfits, dancing to viral reels, and turning heads with bold fashion choices. One clip — a saree transformation synced to the hit track “Dame Un Grrr” — quickly took off, pushing the account into the viral spotlight.

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By mid-2025, Babydoll Archi had amassed over 1.3 million followers. But what looked like a rising influencer story soon took a disturbing turn.

The turning point came when a photo surfaced on the account featuring none other than American adult star Kendra Lust. That single post ignited a wildfire of speculation — whispers spread online that an Assamese woman was preparing to join the US adult industry. Meme pages lit up, social media feeds buzzed with theories, and curiosity peaked, especially across Assam.

But The Real Story Was Far More Sinister

The woman whose images powered the account? She had no idea any of this was happening. The truth was shocking: Babydoll Archi never existed. The profile was a complete fabrication — created with AI-generated content and stolen images.

At the centre of the deception was Pratim Bora, a mechanical engineer from Tinsukia — and reportedly the woman’s ex-boyfriend. Using advanced tools and personal photos, he constructed an entire fake persona, fooling thousands and violating someone’s identity in the process.

What started as social media buzz ended up exposing just how easily digital tools can be misused — and how damaging the consequences can be when they are.

How Was AI Misused?

Her ex-boyfriend had access to her old photos, which he then used to fabricate, utilising AI tools like Midjourney, OpenArt AI, and Desire AI, morphing her face onto different bodies; several fake travel reels were created, and even the image with Kendra Lust that went viral was fabricated, and the worst part is this all took place without her knowing anything about the existence of a fake profile. On top of that, her ex-boyfriend also sold AI-generated adult content through subscription and made money from this fake-created persona.

The woman didn’t even know the account existed—until it went viral. It was only after Babydoll Archi started trending that she discovered her face was being used without consent. Her family stepped in immediately. Her brother filed an FIR with the Dibrugarh police, and soon after, Pratim Bora—the man behind it all—was arrested.

Police say Bora’s motive was clear: to harass and publicly shame his ex-girlfriend after their breakup.

Why This Story Hits Harder Than You Think

This isn’t just a twisted revenge story. It’s a warning. One that should alarm anyone—especially women—who share their lives online.

The tools used in this case weren’t some high-tech, Hollywood-grade software. AI and deepfake generators are now so accessible and realistic that almost anyone can misuse them. With just a handful of pictures—your display photo, a video snippet, or an old reel—someone can fake your identity, create entire personas, and make them go viral.

It shows just how thin the line is between personal freedom online and total loss of control.

The Real-World Toll of AI-Fuelled Deception

What many saw as just another viral Instagram reel was, in truth, a deeply disturbing violation. The Babydoll Archi profile may have racked up millions of views and followers, but behind the glossy filters and flashy dance clips was something much darker: a real woman’s identity stolen and misused without her knowledge or consent.

For the woman at the centre of it all—whose name remains undisclosed to protect her privacy—the emotional fallout is unimaginable. Her face had been turned into content. Her image was manipulated into something she never approved of. The psychological scars from such a violation run deep, and the damage to her reputation is difficult to undo.

This case underscores the urgent need for updated laws and safeguards against tech-enabled abuse. It's no longer enough to police traditional forms of harassment. Digital manipulation, especially through AI and deepfakes, is becoming a powerful tool for revenge—and current systems aren't built to keep up.

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What You Can Do to Stay Safer in the Age of Deepfakes

  • Limit the number of high-resolution photos you post online.
  • Regularly run reverse image searches to check if your pictures are being misused.
  • Turn on two-factor authentication (2FA) on all your social media accounts.
  • Report any impersonation attempts to the platform and log a complaint via cybercrime.gov.in.
  • Stay informed about how AI is evolving and understand your digital rights.

This story from Dibrugarh isn’t an isolated incident. It’s a warning—and a call to action for better awareness, stronger laws, and smarter digital habits.