BGMI-maker Krafton India, the Korean giant, has unveiled Bollywood actor Ranveer Singh as the official Brand Ambassador for Battlegrounds Mobile India (BGMI). This collaboration between BGMI and Ranveer Singh represents a significant step forward in celebrating gaming as a medium for immersive entertainment and community engagement.

BGMI, a battle royale title, has found the ideal partner in Ranveer Singh, who resonates with the energy and passion gamers bring to the virtual battlegrounds, the company said in its press release.

READ: BGMI Maker Krafton Introduces New Game 'Defense Derby' In India; Know All About Modes, Events And Gameplay

Krafton will launch the "Play Pure" campaign as part of this relationship, championing the authenticity and purity of gamers through the viewpoint of celebrity Ranveer Singh. In the gaming arena, the campaign urges BGMI players to embrace boldness and celebrate their actual identities.

READ: BGMI To Continue In India As Maker Passes Govt's 90-Day Test; CEO Says ‘Will Abide By Indian Laws’

Sean Hyunil Sohn - CEO, of Krafton India, said, "We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. Krafton has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment."

Ranveer Singh, said, "As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community."