- By Vikas Yadav
- Fri, 04 Aug 2023 11:06 AM (IST)
- Source:JND
Nothing, a London-based smartphone maker, has announced 'CMF by Nothing', a sub-brand of the company. The vertical will focus on quality and affordable technology, different from the premium products of Nothing. In the "Community Update" video on YouTube, CEO Carl Pei shared that the brand will launch a smartwatch and earbuds this year.
According to the video, while Nothing will focus on design innovation, premium products and the latest technology, CMF will stress clean design, accessibility and trusted quality. The design and user-centric approach will be the common goal of both Nothing and CMF.
CMF will be run by a separate team of professionals. According to Pei, CMF by Nothing will offer quality that is nearly unmatched at its price. Plus, with the move, the company plans to serve a larger audience interested in buying affordable yet high-quality products.
Nothing vs CMF by Nothing: What's the difference?
In the words of Carl: "Nothing will keep focusing on design innovation, and we're going to keep pushing boundaries there. Nothing products are going to be premium products with the highest-end components and the best performance. And they will also feature the latest technology so you always get the latest and greatest with Nothing."
"CMF by Nothing, on the other hand, is going to be focused on clean and timeless design. It is going to be accessibly priced so that more people can get access to our ecosystem. And it's going to feature quality that's very hard to find in this price segment," Pei added.
CMF by Nothing To Launch Smartwatch, Earbuds This Year
In the announcement video, Carl Pei goes on to add that CMF by Nothing will launch a smartwatch and earbuds later this year. Reports earlier hinted that the potential smartwatch from Nothing is in the works.
As for the latest updates, the company recently unveiled its highly-anticipated Nothing Phone (2) smartphone in India. You can read our review of the new phone here.
