- By Vikas Yadav
- Mon, 09 Oct 2023 01:26 PM (IST)
- Source:JND
Apple iPhone 14 Price Drop: Flipkart's Big Billion Days sale is now live for users in India. Huge discounts across a wide range of categories, ranging from smartphones to fashion accessories, are available. One such deal that has grabbed massive eyeballs in the sale is the price drop of Apple iPhone models.
The iPhone 14, 14 Plus, 14 Pro, iPhone 13, iPhone 12 and more models are available at huge discounts. And Flipkart tried witty ways to advertise the price drop on the vanilla flagship in the 14 series. Here are all the methods the company deployed.
Free iPhone 14 Contest
On October 1, Flipkart announced a contest to guess the price of the iPhone 14 before the offers were revealed. The firm announced that if a user's guess was correct, they could stand a chance to win a FREE iPhone 14, subject to terms and conditions.
Contest Alert: Win a FREE iPhone14*
— Flipkart (@Flipkart) October 1, 2023
Since we have announced the Big Billion Days, the internet is full of speculations on the price of iPhone14 on the Big Billion Days! And we are loving it! Because there's going to be CRAZY deals on the iPhone14. Till then keep guessing. And if… pic.twitter.com/qhdtq0txd1
iPhone 14 Price Drop For Chutti To Watch IND vs AFG
On October 4, taking to X (formerly called Twitter), Flipkart posted an image of a banner that read: "If your boss gives chutti to watch IND vs AFG, the price of iPhone 14 will drop by Rs 4,000/- on Th Big Billion Days. T&C" It added that "Send saboot tagging @flipkart." Users on X shared a screengrab of the "Dank Offer" in the iPhone 14 listing.
No Honking Round
The next day, in partnership with Mumbai Police, the e-commerce giant put out a billboard that read: "If no one honks at this signal, iPhone 14 price will drop by Rs 3,000/- on The Big Billion Days." While it was an attempt to bring more eyeballs towards the iPhone 14 price drop, the company also focused on "zero honking" practices in traffic.
In-Flight Announcements
Continuing this saga, on October 6, the firm partnered with SpiceJet, which surprised the passengers in a SpiceJet plane. The announcement added that if users remain seated and fasten their seat belts during the journey, the price of the iPhone 14 will drop by Rs 3,000.
why is @flipkart sending me real time push notifications in flight 🙃 pic.twitter.com/tH4QQPt5t1
— PrinCe (@Prince8bx) October 6, 2023
Further, an advertising graffiti in Hindi read: "Agar iss deewar pe nahi hoga paan ka nishan, The Big Billion Days pe Rs 2,000 se girega iPhone 14 ka daam." Moreover, Flipkart subsidiary ClearTrip offered early access to Big Billion Days deals.
Flipkart Big Billion Days iPhone 14, 14 Plus, iPhone 13, iPhone 12 Discounts
On a related note, the price of iPhone 14 is available for Rs 56,999 on Flipkart. You can avail of Rs 1,000 off via select bank cards. You can read more deals in this report.