• Source:JND
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Super. money, the fintech arm of Walmart-owned Flipkart that is valued at $3.5 billion, has partnered with payments infrastructure company Juspay to enable D2C checkouts as it forages into direct-to-consumer checkout experience and targets $100 million in annual revenue by 2026.

Super.money Breeze: One-Click Checkout

Last week, Super. money launched Super. money Breeze a D2C checkout product that seeks to make online payments easier. The service eliminates re-login and one-time password process, guaranteeing faster and snappier one-click purchases for the users. While the details of tech partners wasn’t shared by the company, it’s now out that Juspay is what has been building its payments infrastructure.

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This move allows Super. money to acquire new customers outside of Flipkart’s ecosystem and become an independent fintech brand in India’s cut-throat e-commerce space.

Significance for Juspay

For Juspay, the remedial alliance is vital toward reviving its momentum after hitting a bump this year. Several large payment companies, including Razorpay and Cashfree, had walked away from Juspay in January, which influenced the merchant base of Juspay and cut its fund-raising plan to $60 million from around $100 million.

Juspay remains a trusted payments backend, known for reducing transaction failures through its routing platform. It counts Amazon among its clients and holds a payment aggregator license from the Reserve Bank of India. By powering Super.money Breeze, Juspay regains visibility and relevance in the D2C payments space.

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Why This Matters

While many payment platforms are moving toward in-house infrastructure, Super.money’s partnership with Juspay shows a strategic shortcut to integrate D2C payments without building full-stack capabilities from scratch. It also signals the company’s intent to deepen its footprint in consumer transactions, leveraging Flipkart’s backing while carving out its own identity.

Super.money’s collaboration with Juspay positions it to expand quickly in D2C payments while helping Juspay recover its footing in India’s increasingly crowded fintech ecosystem.