- By Prateek Levi
- Fri, 23 May 2025 11:46 AM (IST)
- Source:JND
Glance AI: In a major leap for AI-driven commerce, Glance—Google-backed consumer tech company—has launched Glance AI, a standalone platform built entirely on its most advanced proprietary AI models. Designed to transform how people shop, the platform introduces a new era where consumers no longer browse passively but engage with technology that understands, imagines, and inspires them—even before they know what they want.
Available worldwide starting today on the Google Play Store and Apple App Store, Glance AI promises a highly visual, inspiration-first experience. Deeper integrations with Android smartphone makers and telecom providers are also in the pipeline. The launch begins with fashion but will soon extend to categories like beauty, travel, and accessories, broadening the AI-commerce landscape.
What makes Glance AI stand apart is its intuitive design. Users simply upload a selfie or image and are instantly placed into a stylised, AI-generated fashion world—tailored in real time. This experience is powered by diffusion models and personalisation engines, mapping unique, AI-crafted looks to real products from over 400 global brands. With just one tap, shoppers can explore, try on digitally, and purchase products—all while keeping full control of their personal data.
As Naveen Tewari, Founder & CEO of InMobi & Glance, explained:
“The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents. Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”
Underneath, Glance AI is powered by a three-layered architecture:
Commerce Intelligence Model – Built on decades of global commerce data, learning from evolving trends and consumer behaviour.
GenAI Experience Model – Delivers ultra-realistic visuals tailored to gender, body type, ethnicity, skin tone, fit, and seasonal styles.
Transaction Journey Model – A smart agent that identifies user and shopping intent early, pairing each AI look with optimal product matches from massive global catalogues.
The platform also integrates seamlessly with tools like Google’s Gemini and Imagen on Vertex AI to enhance visual realism and personalisation to provide a hyper-realistic experience to users.
Not just an app, Glance AI is a fully opt-in system with an open architecture. It’s designed for embedding directly into smartphones, smart TVs, and retail brand ecosystems—essentially turning these into AI-enabled commerce touchpoints. Users can not only shop but also save, share, and even set their personalised looks as wallpapers.
Early U.S. trials show promising traction. Over 1.5 million users have already joined, with half returning weekly. Together, they’ve generated more than 40 million style requests, and engagement is strong—50% of users save or share their looks, while 40% click through to begin shopping, setting a new benchmark for stickiness and social virality in AI commerce apps.
Glance AI isn’t just reshaping how people shop—it’s setting the stage for a new kind of consumer experience, powered by intelligent, imaginative, and autonomous technology.
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