• Source:IANS
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In its C2PA announcement on Friday, Google joined the global standards group driving transparency online through digital content provenance certifications. C2PA supports Content Credential in order to offer transparency to digital material in the AI era.

Google will collaborate with other members of the steering group, including Adobe, BBC, Intel, Microsoft, Publicis Groupe, Sony, and Truepic, to develop the technical standard for Content Credentials.Content Credentials are the technical standard developed by the C2PA for tamper-resistant information that indicates the creation and modification dates of digital content.

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In a statement, Dana Rao, general counsel, chief trust officer at Adobe, and co-founder of the C2PA, said, "there has never been a more important time to build trust in the digital ecosystem—especially in light of the upcoming global elections, where the threat of false information is more serious than ever."

According to him, Google's participation will hasten the adoption of Content Credentials across the board, from content production to consumption.

Moreover, Google's involvement—which encompasses YouTube—will help spread the word about information Credentials as a vital resource for helping people understand the information they are consuming and build trust in the digital economy.

Laurie Richardson, Google Vice President of Trust and Safety, stated, "At Google, a critical part of our responsible approach to AI involves working with others in the industry to help increase transparency around digital content."

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She went on, "It builds on our efforts in this space, like YouTube's labels identifying altered or synthetic content, Google DeepMind's SynthID, and Search's About this Image," providing viewers with vital context to aid in decision-making. Content credentials function as a type of "nutrition label" for digital content, providing information on the creation and modification dates of a particular piece of content.

Anyone can use Content Credentials, which are free and open-source technologies based on the C2PA open technical standard, to create their own platforms and solutions.