- By Vikas Yadav
- Fri, 17 Nov 2023 08:18 PM (IST)
- Source:JND
World Cup 2023: Viral Kohli turned heads with a remarkable century at the India vs New Zealand semi-final contest. While media reports were puffed with the record-breaking moment on the field, some intriguing minds were puzzled about a wristband that Virat was wearing throughout his innings. The cricketer is not a lone example who wears this band during sporting events.
Top basketball player LeBron James, ace swimmer Michael Phelps and more were also spotted with the band in the past, according to The Indian Express. This highly-debated accessory is - WHOOP and is a product of Will Ahmed's US-based tech firm. The device does not have a screen to interact with. The health data is entirely accessible in the app.
According to the company, "studying human performance" is their ultimate goal. The strap offers multiple sensors to monitor the data from a wearer's body. It needs linking to an app to function smoothly and deliver insights on recovery tracking, sleep monitoring, heart rate, body temperature and more.
WHOOP Wrist Band (Image:WHOOP)
WHOOP also offers a Strain Coach to recommend training levels. The IP68-rated accessory has an Onyx SuperKnit band and a battery which can survive up to five days. As per the report, the company was the first to bring a subscription model for health-tracking wearables. The current annual subscription costs $239 (about Rs 19,800 after price conversion). WHOOP app's two-year plan costs $399 (roughly Rs 33,200).
The device maker offers up to 28 colour options and a diverse material mix to let users personalise the wearable based on their liking. It ships with a lifetime warranty and 24x7 support to troubleshoot problems. While the device is available in 40 countries, it is yet to make an official India debut. Meanwhile, moving back to the World Cup, India will take on Australia in the final at the Narendra Modi Stadium, Ahmedabad, Gujarat.