- By Alex David
- Tue, 18 Nov 2025 01:14 PM (IST)
- Source:JND
Lava is trying something few brands attempt in the mid-range segment — letting people test-drive its phone before buying it. With the Lava Agni 4 set to launch on November 20, the company has kicked off a Demo@Home campaign that brings the device, and a Lava engineer, straight to a user’s living room. Trust is key in building customer loyalty; giving buyers an experience of the phone's design and performance without pressure to commit could make all the difference for brands attempting to establish themselves in the premium mid-range market. If you’re in a qualifying city, Lava is giving you a rare chance to try the Agni 4 early.
Lava Agni 4 Demo@Home Campaign
Lava’s Demo@Home initiative runs from November 20 to November 24 across three major cities:
- Bengaluru
- Delhi
- Mumbai
Users can sign up through an online form, after which a limited number will be shortlisted for an at-home demo session. A Lava engineer will walk participants through the phone’s hardware, features, and interface.
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The company stresses that this is a no-obligation demo — you’re free to explore the device and walk away if it isn’t for you. The experience is part of Lava’s “Agni 4 Elite Pass”, meant to offer an early, hands-on glimpse ahead of the retail launch.
Lava Agni 4 Price in India (Expected)
As per the reports, Lava Agni 4 is expected to launch for around ₹30,000. Holding its position as the midrange device from iQOO, OnePlus, Nothing, and Xiaomi.
Lava Agni 4 Specifications (Expected)
Display
- 6.67-inch AMOLED panel
- 1.5K resolution
- 120 Hz refresh rate
Performance
- MediaTek Dimensity 8350 chipset
- LPDDR5X RAM
- UFS 4.0 storage
Cameras
- 50MP primary camera with OIS
- 8MP ultra-wide lens
- 50MP front camera for selfies and video calls
Battery & Charging
- 5,000mAh battery
- 66W fast charging
Connectivity
- USB 3.2
- Infrared (IR) blaster
- Wi-Fi 6E
Final Thoughts
Lava is clearly taking a bold, consumer-first approach with the Agni 4. The Demo@Home campaign gives potential buyers a chance to understand the device in real-world use, something online teasers can never fully capture. If the expected specs and sub-₹30,000 price hold up, the Agni 4 could become one of Lava’s most competitive releases yet. With a strong display, powerful chipset, and solid camera hardware, it’s shaping up to be a serious option in the mid-range space — and Lava wants you to see that firsthand.

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