• Source:JND

Lava is trying something few brands attempt in the mid-range segment — letting people test-drive its phone before buying it. With the Lava Agni 4 set to launch on November 20, the company has kicked off a Demo@Home campaign that brings the device, and a Lava engineer, straight to a user’s living room. Trust is key in building customer loyalty; giving buyers an experience of the phone's design and performance without pressure to commit could make all the difference for brands attempting to establish themselves in the premium mid-range market. If you’re in a qualifying city, Lava is giving you a rare chance to try the Agni 4 early.

Lava Agni 4 Demo@Home Campaign

Lava’s Demo@Home initiative runs from November 20 to November 24 across three major cities:

- Bengaluru

- Delhi

- Mumbai

Users can sign up through an online form, after which a limited number will be shortlisted for an at-home demo session. A Lava engineer will walk participants through the phone’s hardware, features, and interface.

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The company stresses that this is a no-obligation demo — you’re free to explore the device and walk away if it isn’t for you. The experience is part of Lava’s “Agni 4 Elite Pass”, meant to offer an early, hands-on glimpse ahead of the retail launch.

Lava Agni 4 Price in India (Expected)

As per the reports, Lava Agni 4 is expected to launch for around ₹30,000. Holding its position as the midrange device from iQOO, OnePlus, Nothing, and Xiaomi.

Lava Agni 4 Specifications (Expected)

Display

- 6.67-inch AMOLED panel

- 1.5K resolution

- 120 Hz refresh rate

Performance

- MediaTek Dimensity 8350 chipset

- LPDDR5X RAM

- UFS 4.0 storage

Cameras

- 50MP primary camera with OIS

- 8MP ultra-wide lens

- 50MP front camera for selfies and video calls

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Battery & Charging

- 5,000mAh battery

- 66W fast charging

Connectivity

- USB 3.2

- Infrared (IR) blaster

- Wi-Fi 6E

Final Thoughts

Lava is clearly taking a bold, consumer-first approach with the Agni 4. The Demo@Home campaign gives potential buyers a chance to understand the device in real-world use, something online teasers can never fully capture. If the expected specs and sub-₹30,000 price hold up, the Agni 4 could become one of Lava’s most competitive releases yet. With a strong display, powerful chipset, and solid camera hardware, it’s shaping up to be a serious option in the mid-range space — and Lava wants you to see that firsthand.

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