• Source:JND
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MICROSOFT has announced that its social media-focused tools for advertising will no longer support the micro-blogging platform Twitter from April 25. This came in the background after the Tesla CEO-led platform announced it would charge for its API access. Following the announcement, Elon Musk has a rough reaction to the news with a lawsuit warning to the tech giant.

The restrictions include the revocation of access to Microsoft's social management tool, managing and creating drafts, viewing engagement and scheduling posts on Twitter. Meanwhile, social media platforms such as Facebook, Instagram, and LinkedIn are still supported.

"Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter," Microsoft said. Following the news, Elon Musk, taking to Twitter, posted, "They trained illegally using Twitter data. Lawsuit time." Additionally, according to Mashable, an email is reaching the inboxes of Advertising users with the message that Digital Marketing Center (DMC) would not support Twitter from the mentioned date.

Talking of additional functionalities on Twitter, an advertiser can direct message, reply, like, and retweet the tweets that have their mention. However, as the support ends, these will no longer be offered from April 25. Coming to supported accounts, after connecting social media handles, the advertiser can publish posts via the "Social" tab and select "Publisher" to see the posting calendar.

The advertiser has the option to post the package immediately or schedule it for a later date. Further, they can save or cancel the post too. Functionalities to comment and reply are available on Facebook, LinkedIn and Instagram Business.

According to Mashable, it is offered for free and helps businesses manage paid ad campaigns on Google Ads, Search Advertising of Microsoft, Instagram and Facebook. When the platform reached out to Microsoft, they "had nothing further to share" about the update.

Speaking of Twitter, the starting price of access to Twitter's API for enterprises starts at $42,000/month, the report adds. Microsoft is not the first company to skip paying for Twitter API. Intercom earlier dropped its service because of the new pricing policy.

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