JE Technology Desk: Soon after introducing the Broadcasting Channel on Instagram, the Mark Zuckerberg-led platform started rolling out the feature globally. The feature aims to help the creators to connect with their audience in a new hassle-free way. It basically is a part of DMs and can bring both the followers and creators a slew of use cases like running polls, crowdsource fan feedback, and more.

What Are Broadcasting Channels

Instagram Broadcast Channels will allow creators to share messages with their audiences, however unlike DMs, only creators will be able to send messages, updates, polls, and other details, and the audience will be able to respond to the messages only with emojis and polls generated. Followers can get voice notes, behind the scenes from their favourite creator, as per the company’s official blog post.

How Do Broadcast Channels Work?

Followers will receive a one-time notification asking them to join the channel as soon as the creator gains access to the broadcast channels and sends their welcome message on Instagram. Furthermore, the blog post stated that the broadcast channel would discover it and view the information, but only followers who join the channel will receive notifications whenever there are updates.

The followers can also leave or mute the broadcasting channel whenever they want and will have full control of the notifications, added to the blog. Creators can also urge their followers to subscribe as soon as the broadcast channel is online by utilising the "join channel" sticker in Stories or by pinning the channel link to their profile.

How To Join A Broadcast Channel?

Meta in its blog post also announced that the feature is available to some of the creators, and here’s how followers can join:

1. A creator's Story sticker, the link pinned to their Instagram profile, or, if you are already a follower, a one-time notification issued when a creator begins a new channel can all be used to access the Broadcast Channel link.

2. Select "Join Broadcast Channel." Users will be prompted to follow the creator if they aren't already.

3. Followers can comment on material and vote in polls after joining, but they cannot send messages. They can also share a link to their favourite creators' Broadcast Channels with their friends, allowing them to follow and join.