• Source:JND
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Meta, the parent company of Instagram and Facebook is reportedly developing a new paid subscription which will offer an ad-free experience to the users in the European Union (EU). This came after a report by Wall Street Journal, said that the company is in the early stages of developing the subscription to comply with the legal regulations and address concerns about data privacy and targeted advertising.

Consumers in the EU may pay roughly 10 euros ($10.46) per month for access to a desktop version of Facebook or Instagram through this subscription. There may be an additional charge of around 6 euros for each additional linked account. However, due to commission fees levied by Apple's and Google's app stores, the cost of a single account on mobile devices can increase to about 13 euros each month.

READ: Meta May Introduce Paid Versions Of Instagram And Facebook To Offer Ad-Free Experience: Report

Following the imposition of a 390 million euro fine by Ireland's Data Privacy Commissioner earlier this year, Meta is now taking this subscription model into consideration. The business was told not to distribute tailored advertisements based on individuals' online activity using the contract legal basis without their express consent.

Meta has indicated its intention to request user approval before allowing companies to target advertising in the EU in response to regulatory constraints. "Subscription no ads (SNA)," the proposed ad-free program, is anticipated to launch in the upcoming months just for European consumers.

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The company is dedicated to providing "free services supported by personalised ads," but a Meta spokeswoman said that they are looking into "options to ensure we comply with evolving regulatory requirements."

Despite the stated development, Meta, the European Commission, and Ireland's Data Protection Commission have not yet made any official statements. The New York Times previously suggested that Meta was thinking of offering paid, ad-free versions of Facebook and Instagram to EU users, but this most recent story offers further information about possible pricing and execution.