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Meta is preparing employees for a future where leaning on AI isn’t just good practice—it’s a key part of their job. Starting next year, the company plans to tie staff performance to their “AI-driven impact”, signalling a shift where AI usage becomes a basic expectation across the organisation. The message came through an internal memo obtained by Business Insider, in which Janelle Gale, Meta’s Head of People, told employees that “AI-driven impact” will become a core expectation beginning in 2026. The idea is simple: whether you work in engineering, marketing, product, or operations, Meta wants to see exactly how AI is helping you work better and contribute more.

This move fits neatly into Mark Zuckerberg’s ambition to turn Meta into a fully AI-native company — one where every function is strengthened by machine intelligence. And that transformation is now reaching the performance review process.

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According to the memo, employees will soon be evaluated on how effectively they use AI to produce results, build helpful systems, or improve team efficiency. Although 2025 reviews won’t formally score people on AI usage, staff are encouraged to start highlighting “AI-fuelled wins” in their self-assessments. Gale was direct about it: “For 2025, we'll reward those who made an exceptional AI-driven impact, either in their own work or by improving their team's performance,” she wrote.

In practice, that means workers who automate tedious tasks, speed up development, or create AI-powered tools could earn stronger performance ratings or bonuses. By 2026, the expectation becomes official — “AI-driven impact” will be a formalised metric.

To smooth the shift, Meta is rolling out an AI Performance Assistant this month. Integrated with the company’s internal AI bot Metamate and capable of tapping into tools like Google’s Gemini, it will help employees draft feedback and performance summaries. Meta workers are already using internal tools to craft reviews, as previously reported, but this update makes the practice part of the system. The goal is to embed AI into “day-to-day work”, as the memo and spokesperson emphasised.

Meta’s push mirrors moves across big tech. Microsoft has told teams that using AI is “no longer optional”, Google’s Sundar Pichai has warned that AI adoption is essential to “lead the AI race”, and Amazon continues rebuilding internal workflows around automation.

Meta, too, has been making consistent cultural shifts—from allowing candidates to use AI in coding interviews to launching “Level Up”, a gamified programme encouraging employees to deepen their engagement with AI tools. As a Meta spokesperson put it, “It’s well-known that this is a priority, and we're focused on using AI to help employees with their day-to-day work.”

Inside Meta, that day-to-day reality now includes writing emails with Metamate, brainstorming code fixes, or reviewing metrics through AI-driven dashboards. The company wants to reward those accelerating this transformation. As Gale explained, “As we move toward an AI-native future, we want to recognise people who are helping us get there faster.”

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For employees, the message is clear: the future of performance at Meta may depend less on traditional measures of effort and more on how well they collaborate with the algorithms shaping the company’s next chapter.

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