• Source:JND
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Apple iPhone: During what was otherwise a strong Q3 2025 earnings call, Apple CEO Tim Cook slipped in a stat that most companies would have led with: Apple has now shipped over three billion iPhones since the original model launched back in 2007.

Cook didn’t dwell on it. In fact, he delivered the news in a single line: “We also recently marked a significant milestone. We shipped the 3 billionth iPhone since its launch in 2007.” But the milestone is huge—not just in numbers, but in what it means.

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To put that into perspective: Apple passed one billion iPhones shipped in July 2016, nine years after the iPhone’s debut. The two-billion mark was never formally acknowledged, but estimates peg it around September 2021. That means the last billion came in under four years—a testament to the iPhone’s continued dominance, even in a smartphone market many consider saturated.

What makes this figure even more striking is that Apple hasn’t reported unit sales since 2018. Back then, CFO Luca Maestri explained that reporting quarterly sales figures no longer reflected the company’s long-term health. Since then, Apple has shifted the narrative—focusing instead on revenue, services, and the active user base.

But even without regular updates, the three-billion milestone stands on its own. It signals more than just hardware success—it speaks to the strength of Apple’s broader ecosystem. From iOS updates to iCloud, AppleCare to the App Store, the iPhone isn’t just a product—it’s the centrepiece of a tightly integrated platform that keeps users engaged and coming back.

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As Apple gears up to bring more AI-driven features into its devices, the iPhone remains at the heart of its future plans. And with three billion of them now out in the world, it’s clear that Apple’s most iconic product still has plenty of life left.