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I have always been a Sony PlayStation console player since my childhood, not because I am a fan but because that was what my folks had gotten me first; before that I had the glorious Game Boy from Nintendo. So I can safely say that I have had my fair share of time playing the Sony exclusives like God of War and Ratchet & Clank, just to name a few, and I did miss not getting to play Halo at that time, and I am sure my buddies with an Xbox had similar feelings. At that time it would almost feel unreal that a Sony exclusive could be played on an Xbox or even a PC. But the times are changing.

Over the last year, Microsoft stirred conversation by releasing titles once exclusive to Xbox—such as Forza Horizon—on rival platforms. But rather than signalling defeat, this move reflected a shift in the industry’s thinking around exclusivity.

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Now, Sony appears poised to follow a similar strategy, and we have already seen exclusives like God of War and Horizon Zero Dawn and Forbidden West make their way to PCs. Now I guess Sony wants to expand its horizons even further.

A recent job posting on PlayStation’s Greenhouse platform, shared by Hazzador on X, offers a glimpse into Sony’s changing mindset. The listing is for a “Sr Director, Multiplatform & Account Management” and clearly points to plans for expanding PlayStation-branded games beyond traditional hardware:

“Executing the global commercial strategy for PlayStation Studios software titles across all digital platforms beyond PlayStation hardware”

The role’s responsibilities include strengthening relationships with platforms such as Xbox, Steam, Epic Games Store, Nintendo Switch, and mobile. It aims to drive long-term revenue and reach by taking PS titles to users where they already are.

What Could This Mean for PlayStation?

Sony has long relied on hardware sales for growth, but with competition heating up, branching out makes financial sense. The move would likely involve bringing older first-party titles—such as Days Gone or Ghost of Tsushima—to other platforms. These blockbuster games could reach new audiences without cannibalising hardware loyalty.

Sony’s backlog of high-quality titles aligns well with a multiplatform future. Letting Steam or Xbox access its catalogue could generate fresh income while hardware ecosystems remain intact.

Why It Matters in Today’s Gaming Market

In an era where consumers are glued to varied platforms—whether Netflix, TikTok, Roblox, or mobile games—brand reach hinges on ubiquity. Game studios increasingly need to meet users where they are. Personally, I can't forget the days when I would just sit with my Game Boy for hours going on at some Pokémon game, and I think this is the kind of market Sony doesn't want to miss. Also, the fact that some fans stay loyal to their hardware, and if they aren't going to switch, it's just a lost opportunity there for the tech giant.

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Expanding PlayStation games beyond hardware would mark a significant shift in Sony’s strategy. PlayStation’s move into multiplatform publishing could be the next big twist in an evolving industry—keeping titles relevant and profitable in an attention-scarce market.