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Instagram has recently confirmed it has worked and resolved an issue that was bugging creators for months. They said that it was an unintended limit that prevented accounts that posted multiple stories in one day from reaching their maximum audience.

Adam Mosseri, Instagram's head, acknowledged this issue through a video update shared on the platform and noted how users reported receiving significantly fewer views when posting multiple stories quickly. “People were complaining about getting less reach with their stories if they posted a lot of stories in the same day,” Mosseri said, clarifying that the reduced reach was not intentional behaviour.

Bug Fixed After Months of User Complaints

The bug has since been fixed however, meaning that creators are once again free to post multiple stories without fear of having their reach artificially limited. But he added this doesn’t mean every follower will look at every story, as some may feel overwhelmed by longer story chains and bypass them.

Interestingly, the bug may have been active for over six months, according to a Threads user known as ‘brndnslvra’. If true, this would mean that millions of users — including influencers, businesses, and casual creators — may have experienced unnecessary dips in story view counts for an extended period.

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Why It Matters for Creators

Instagram doesn’t pay users to have their stories viewed, but reach certainly affects sponsorships and product placements or affiliate marketing. A decrease in visibility could have meant real money lost for creators who depend on the platform to pay their bills.

With the bug now fixed, creators may start seeing a return to normal engagement rates, especially those who consistently rely on stories for audience interaction.

Instagram’s Recent Updates

The bug fix is just one of several updates Instagram has rolled out in recent months:

  • The platform finally launched an iPad app after more than a decade.
  • Engineers at Reels are currently testing out a YouTube-style picture-in-picture mode to allow users to watch short-form videos in a floating window while continuing to explore other content.
  • Instagram is currently conducting tests of various algorithm changes designed to balance creator growth with user experience.

Bottom Line

So for an average user, the bug fix won’t necessarily change much. But it is a significant one for creators and businesses who rely on Instagram stories to reach an audience, stay in people’s feeds and potentially make money. Now that Instagram is recognizing and actioning the fix, creators can explore story-heavy posting tactics without game-theory paranoia of algorithmic repercussions.

In the last few months, Instagram developers have been adding several new features to the social media platform. A few weeks ago, Instagram rolled out its iPad app after a decade and was spotted testing a YouTube-like picture-in-picture mode for Reels, allowing users to watch short-form video content in a floating window.