Samsung To Unveil DX Vision At ‘The First Look’ Event Ahead Of CES 2026: Samsung Galaxy Trifold Expected To Be Revealed

CES 2026: Samsung Electronics today announced it will open a new experiential space at the Wynn Las Vegas on December 27 to showcase Samsung C-Lab – an in-house incubator program and its spinoff projects ahead of CES 2020. Taking place one day before the official opening of CES 2026, Samsung will present its roadmap for the DX (Device eXperience) Division and introduce new AI-powered innovations that will define its product offerings in 2026.

What to Expect at The First Look

Focus on AI Experiences

The upcoming reveal will lend insight into how artificial intelligence connects across all categories in the home, including TVs, appliances, smartphones and wearables, as well as smart home services. Samsung’s vision is to create an intelligent and seamless ecosystem around SmartThings, with more profound cross-device communication and personalised experiences.

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Key Executives on Stage

TM Roh, CEO and Head of DX Division, will deliver the keynote.

SW Yong, Head of the Visual Display Business, will outline Samsung’s direction in consumer displays.

Cheolgi Kim is going to tell us what Samsung has in store for the connected home and appliances.

All three bosses will appear on stage to discuss Samsung’s vision and technology strategy for the year ahead.

Live Stream and On-Ground Exhibitions

The First Look will be streamed globally on:

- Samsung Newsroom

- Samsung’s official YouTube channel

- Samsung TV Plus

From January 4 to January 7 at the Wynn Las Vegas, attendees will also have private showcases, hands-on demos and product previews.

Galaxy TriFold Rumours

Reports indicate Samsung might finally show the Galaxy TriFold publicly, including key specs and US pricing. If true, the device would be positioned as Samsung’s most advanced foldable form factor yet.

Possible Launch Markets

- United States

- South Korea

- China

Current industry chatter suggests India may not be part of the first wave rollout.

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Why This Event Matters

CES is known as the launchpad for major consumer tech shifts, and Samsung’s presence is always closely watched. With increasing competition and a growing push toward AI-powered software and devices, Samsung is expected to set the tone for its foldables, display technology, home appliances and connected ecosystem for 2026.

More details will be revealed on January 4, and if the rumours hold true, Samsung’s next generation of innovation — particularly the Galaxy TriFold — could be one of the biggest attractions at this year’s CES.