Smartphone Prices In India See Fresh Hike After Festive Season: Here’s What’s Changing

If you had been thinking about buying a new smartphone soon, the decision might be more urgent. Some smartphone vendors have surreptitiously raised prices in their mid-range and premium segments in India. According to a Moneycontrol report, Samsung, Oppo, Vivo, Realme and Xiaomi have hiked prices between Rs 500 and Rs 2,000 on some models. The tweaks come after the festive sales season, with companies pointing towards increased costs of components, supply chain pressure points and rupee depreciation vis-à-vis the US dollar, among other reasons.

Why Are Smartphone Prices Increasing?

Recent increases are being mainly driven by the global cost of memory components, such as DRAM and NAND flash. Providers are shifting production capacity to make more high-bandwidth memory (HBM) chips for AI hardware, such as an important unit of graphics and data centre systems applying generative AI.

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That has tightened the supply of memory modules for smartphones, leaving smartphone brands to either eat the higher costs or pass them on to consumers. The most affected portions are the budget and mid-tier mobile phone segments.

Brand-Wise Price Increases

Here’s how some major brands have revised their smartphone prices in India:

Retailers confirmed to Moneycontrol that Oppo’s revised prices took effect on November 2, while Vivo and Samsung have also begun implementing their hikes.

Samsung has additionally removed the in-box charger—previously worth around Rs 1,000 — from its Galaxy A17 packaging, effectively increasing the overall cost for users.

Premium Smartphones May Get Costlier Next

The price hikes may not stop at mid-range phones. The Moneycontrol report suggests that upcoming flagships could also see a rise of up to Rs 6,000.

Affected lineups may include:

- Oppo Find X9 series

- Vivo X300 series

- Xiaomi 17 lineup

- Redmi Note series

Component shortages, combined with increasing manufacturing expenses, are expected to continue well into 2026, putting further pressure on brands and consumers alike.

What Smartphone Companies Are Saying

In response to the situation, Xiaomi issued a statement acknowledging the impact of rising component costs:

“The recent AI supercycle has triggered an industry-wide surge in memory costs. In line with our mission of honest pricing, we are closely tracking these market shifts to ensure users continue to access cutting-edge innovation without facing significant impact.”

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The company added that broader price revisions could occur in 2026, though it plans to “take measured steps” to protect consumer affordability.

Meanwhile, Oppo reportedly told retail partners that component prices have been climbing since August 2025, with supply issues expected to persist through next year. The brand called its pricing revisions necessary to maintain “uninterrupted delivery and business stability”.

Digit has reached out to Samsung, Oppo, and OnePlus India for official statements regarding these changes, with updates expected soon.

Final Thoughts

Smartphone buyers in India are entering a more expensive phase, as global supply constraints and AI-driven demand reshape component pricing. While brands like Xiaomi promise to limit the impact, rising input costs suggest that 2026 could bring even higher prices — especially for flagships. If you’re eyeing a mid-range phone, buying sooner rather than later might save you a few thousand rupees.