- By Prateek Levi
- Thu, 06 Feb 2025 04:59 PM (IST)
- Source:JND
Tata Play: Tata Play has teamed up with Salesforce to make your experience even better. This new partnership aims to use AI to offer more personalized content suggestions across Tata Play’s DTH and OTT services. The goal is to make it easier for you to find the shows and movies you actually want to watch.
What Does This Partnership Mean for You?
By using Salesforce’s AI tools, Tata Play can dig deeper into your viewing habits and preferences. That means the service will get better at recommending content you’ll love, and also deliver more targeted offers and promotions. With Salesforce’s tools like Data Cloud and Marketing Cloud, Tata Play can better understand what you’re into and improve your overall experience.
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Harit Nagpal, CEO of Tata Play, shared that the goal is to improve how the service personalizes your experience without disrupting what you’re already enjoying. It’s all about enhancing your time spent with Tata Play—without getting in the way.
Salesforce’s Bigger Role in the Media World
Salesforce isn’t just helping Tata Play. They’re increasingly bringing their AI tools to industries everywhere, including media. Arundhati Bhattacharya, CEO of Salesforce India, sees this collaboration as setting a new standard in AI-driven personalization for media companies.
Tata Play’s Digital Transformation
This move into AI is a big part of Tata Play’s bigger plan to evolve with the times. By bringing in Salesforce’s tools, the company hopes to make its content even more relevant to you, while improving customer satisfaction. It’s all about staying ahead in a competitive streaming and TV market.
Overall, this partnership is a great example of how AI is changing the way we interact with entertainment. It’s not just about watching TV anymore—it’s about making your experience smarter and more tailored to what you love.